1. Lexmark By Rosanna Nadal & Irina Yermolovich

2. Lexmark International Global manufacturer of printing products and solutions for customers in more then 150 countries.  Printers  a) Color and monochrome laser printers  b) all in one inkjet printers  Printing supplies  Business and professional, government and educational solutions

3. Extremely Competitive Business  Competition is tough in printing business  HP  Canon  Xerox  Epson

4. Old System  Slow, inefficient and inaccurate  Manual report creation  Cut and paste results from spreadsheets  Obsolete intranet  Reports are generated by analysts, not users  Data is inaccurate and old

5.  BI (Business Intelligence) Solution  Retail BI System  Analytics  Business Analytics (BA)

6. New System Lexmark Buyers Financial analysts Marketing analysts Field Sales Representatives Merchandi sers Regional manages

7. MicroStrategy’s Classification of BA Tools:  Enterprise reporting  Cube analysis  Ad hoc querying and analysis  Statistical analysis and data mining  Report delivery and alerting

8. OLAP vs. OLTP Corporate Transaction Processing is a critical part on Business OLTP  Processing repetitive transactions in large quantities  Simple data manipulations OLAP  Processing many data items in complex relationships  Analysis of relationships and patterns  Processing specific open ended questions

9. Types of Analytical Processing 1. Categorical analysis 2. Exegetical analysis (Drill-down analysis) 3. Contemplative analysis 4. Formulaic analysis

10. Characteristics of OLAP 1. Multidimensional conceptual view for formulating queries 2. Transparency to the user 3. Easy accessibility: batch and online access 4. Consistent reporting performance 5. Client/server architecture: the use of distributed resources 6. Generic dimensionality

11. Characteristics of OLAP 7. Dynamic sparse matrix handling 8. Multi-user support rather than support for only a single user 9. Unrestricted cross-dimensional operations 10. Intuitive data manipulation 11. Flexible reporting 12. Unlimited dimensions and aggregation level

12. Reports and Queries  Routine Reports  Ad Hoc (on demand) reports  Scorecards and Dashboards  Ad Hoc queries  SQL querying

13. Multidimensionality  Dimensions  Measures  Time

14. Cube Analysis and Views

15. Results  Information is  Timely  Accurate  Detailed  Increased profitability  New sales opportunities  Increased partner loyalty  Elimination of inventory problems

16. Results  All employees are using the system  Improvement in performance  Managerial improvement  Business Trends  Consumer Demand  Better decision on pricing and promotions  Better customer and partner service  Top Company on a printing market and preferred supplier

17. The End Applause!!!!!!!!!!