1. 1 Pg 205 STUDY UNIT 4 DEVELOPING WRITING SKILLS Summaries Essays Reports Business letters Book orders

2. 2 Introduction 4.1 Introduction-must be logical and must have knowledge.

3. 3 4.2 LOGICAL WRITING STYLE 1. Write in simple sentences. Sentence must have subject, correct verb and object. “Koobs will take these notes to the lecture” 2. Sentences may be long also. 3. Paragraphs must link to each other.

4. 4 4.3 WRITING SUMMARIES 1. Read cursorily to find key idea. 2. Read with understanding. 3. Reread and underline main points. 4. Prepare first drafts of main points. 5.Count the words. 6. Reread and add or remove unnecessary words. Count again. 7. Read summary and improve style. 8.Correct errors. 9. Reread original and summary to make sure all important poits are included. 10. Leave the summary for a few days, reread and if satisfied, submit.

5. 5 4.4 ESSAYS AND REPORTS STEPS IN REPORT WRITING 1.State the purpose. 2.Find out will be the recipients. 3. Collect secondary [from books] and primary [from stakeholders] information. 4. Analyse and interpret the data. 5. Organize the data. 6. Describe the findings 7.Conclusion and recommendations. 8. Summary

6. 6 4.5 BUSINESS LETTERS DON’T 1. Be vague or negative. 2. Make discourteous, sarcastic and abusive statements. 3. be irrelevant. 4.make errors 5.put anything on paper that can land you in trouble later.

7. 7 BUSINESS LETTERS DO! 1. write clearly and positively. 2. be polite and tactful. 3. write succinctly and factually. 4. write simply and directly. 5. proof read, avoid errors. check figures. 6. consider carefully what you want to say.

8. 8 4.6 PERSUASIVE MARKETING RECALL “AIDA” Attract Interest Desire (create desire) Action (Get into action)