1. Introduction to Graphic Design Unit
Principles of Design
Introduction to Graphic Design Unit

2. Balance
The distribution of an an image. Think of a scale. If a scale is BALANCED, both sides are EQUAL. We call this SYMMETRICAL.

3. Balance
If the balance is UNEQUAL in an image we call it ASYMMETRICAL

4. Examples of Symmetrical Balance

5. Examples of Asymmetrical Balance

6. Balance
Radial Balance is when elements radiate out from the center and are equal all around.

7. More Examples of Radial Balance

8. Contrast Contrast is the DIFFERENCE between elements in an image.
It can be shown by color, shapes, size, or location.

9. Contrast using Color

10. Contrast Using Shape

11. Contrast Using Size

12. Patterns
Patterns can be made by repeating lines, shapes, and colors

13. Rhythm Visual rhythm is the repetition of lines, shapes, and forms.
It is the perception of
MOVEMENT in a still image.

14. Rhythm
Regular Rhythm-Identical repeating pattern

15. Rhythm

16. Rhythm
Progressive Rhythm

17. Rhythm
Flowing Rhythm

18. Rhythm
Jazzy Rhythm

19. Emphasis
Emphasis is creating a focal point. It is something that is important. This is where you want your viewer to look.

20. Unity
Unity means that the elements of a image work well together