1. ©Woods Creek Consulting Company, 20091 Strategy and Planning w Nancy Truitt Pierce w TELA Spring 2009

2. ©Woods Creek Consulting Company, 20092 Objectives w Discuss Strategic Thinking w Review the steps of Strategic Planning w Develop some answers to the questions

3. ©Woods Creek Consulting Company, 20093 Strategic Thinking w Everyone wants it w What is it? w How do you do it?

4. ©Woods Creek Consulting Company, 20094 Strategic Thinking From Wikipedia: to seek innovation and imagine new and very different futures that may lead the company to redefine its core strategies and even its industry.

5. ©Woods Creek Consulting Company, 20095 Strategic Thinking From NTP: A big picture look outside the boundaries of your organization to include the system it sits within, it’s history and competencies and consider needs and opportunities based on that larger system.

6. ©Woods Creek Consulting Company, 20096 Competencies of Strategic Thinking From Liedtka: w Systems perspective w Intent Focused w Thinking in Time w Hypothesis Driven w Intelligent Opportunism

7. ©Woods Creek Consulting Company, 20097 Strategic Thinking w What other competencies from the reading? w What makes sense to you? w How can you apply this to your department? Adobe Case Study

8. ©Woods Creek Consulting Company, 20098 Strategic Planning w What it is w Internal and External w How to do it w The key questions w The Sweet Spot Model

9. ©Woods Creek Consulting Company, 20099 Vision Key Strategies Goals Work Plans Integrated Planning External Internal

10. ©Woods Creek Consulting Company, 200910 Internal Vision w It’s about Organization and Team w Driven by Values and Principles w To execute on the business plan w Very inclusive process w Drives the Culture & Capability

11. ©Woods Creek Consulting Company, 200911 External Vision w It’s about product, market & positioning w Multi-dimensional problem w Driven by the stage w Very closely held process w Requires strategic thinking that not everyone can do

12. ©Woods Creek Consulting Company, 200912 The Key Questions w What business you are in w What is changing around you w Who you serve, in order of priority w What they want - now and in the future w Who or what you compete with w How they differentiate themselves

13. ©Woods Creek Consulting Company, 200913 The Key Questions w What core competence you have w What drives your business w What you don’t do w Which you do offer w Why on all of the above w How you will do it

14. ©Woods Creek Consulting Company, 200914 Looking for the Sweet Spot Customer Needs The Business We Are In Our Competitors Our Capabilities The Sweet Spot The Future

15. ©Woods Creek Consulting Company, 200915 Real Time Strategy w Bring in what you are learning from the Market w Ask the questions again and again w It’s normal to adapt your strategy several times in the stages of growth w “Live, Learn and Launch!” Fred Wright, CEO, Who’s Calling

16. ©Woods Creek Consulting Company, 200916 Iterate, Iterate, Iterate w Keep turning the pieces around w Look at them from all sides w See how the second changes the first and third w Look for new insights Which we will start today

17. ©Woods Creek Consulting Company, 200917 What Business Are you In? w The first question. w It defines the pyramid w It influences all other decisions w Some Examples Fire department PUD w How to think about it for IT?

18. ©Woods Creek Consulting Company, 200918 Who are the customer? w Who are they? w What do they want? w What pain do you ease? w In what order of Priority? With Feedback from the Customers (how do you get feedback?)

19. ©Woods Creek Consulting Company, 200919 Trends w What trends may impact us? w What trends may impact our customers? w What changes are we anticipating?

20. ©Woods Creek Consulting Company, 200920 Who or What is the Competition w Who do we compete against? w What do we compete against?

21. ©Woods Creek Consulting Company, 200921 What are our Competencies? w What are we getting good at Knowledge Skills Abilities Connections Insights w And what’s growing as we speak!

22. ©Woods Creek Consulting Company, 200922 Scenarios to Consider w Criteria for Scenarios Leverage us well Builds core disciplines Meets a clear need in the market w A few to consider w Pros and Cons of Each