1. 8-5-2006 1 Utrecht Attractive and Accessible A new approach for sustainable urban mobility in Utrecht Paul Kouijzer, Manager Environment and Mobility

2. Utrecht counts: 316.277 citizens 168 nationalities 228.359 jobs 135.617 homes 149.410 trees 321 restaurants

3. Randstad’: densely populated economic centre, with 7 million residents 4 main cities Utrecht on 2 axes

4. Challenges: Absorption capacity reached The demand for mobility might be unlimited, the space is not. Air quality limits reached on many spots and also noise is a problem. Moving traffic from one spot to another = moving problems PLUS extra emission on a city level, meaning more CO2

5. Policy document Utrecht Attractive and Accessible 2030 Action plans for bicycles, public transport, bike and car parking, cleaner transport, cleaner freight transport, Air Quality improvement The Participation Standard, www.participedia.nl Integrated approach on sustainable mobility

6. Participation and joint responsibility Businesses Agreements with the top ten biggest companies to work on mobility management Citizens Raising awareness of the sense of urgency, and get people involved (participation)

7. Seven Main Choices

8. Main choices: I. Behaviour leading in Mobility Policy Rebuild the city to stimulate the preferred behavior Customer made approach on Lifestyles Joint responsibility of city council, citizens and companies

9. Main choices: II. Focus on Quality of Urban Spaces

10. Main choices: III. Lively transport nodes

11. Main choices: IV. The place decides the mobility choice

13. Main choices: V. (Regional) Tram as basis for the PT system

16. Main choices: VI. Bicycle as primary transport mode in town

18. Main choices: VII. Inner Urban ring road transformed into urban boulevard

19. Invest in relations between people, they make it work! Make it personal Experiment and learn Share successes Use the knowledge Of the target groups