1. Future Technologies SatCon Workshop WAEA TC

2. Technology Radar Ballpoint Pen Zipper Rockets Television Transistor Invention 1887 1888 1891 1903 1907 1940 Production 1933 1938 1923 1935 1936 1950 Development Time 46 years 50 years 32 years 29 years 10 years “Time to Market” “Product Life Cycle” “Technology Development Timeline”

3. Developing Products on Internet Time “Rapidly Evolving Technologies” “Changing Customer Tastes” “Sweeping Regulatory Changes” Personal Video Recorders (PVRs) Home Fileservers Addressable Commercials Interactive Multimedia Web TV Digital Television Advanced Television HDTV

4. Technology Development Timeline Proof of technical practicality Development of a new idea or theory Possible practical applications identified Market-oriented experiments Introducing the new product in the marketplace Stage 1: Discovery Stage 2: Observation Stage 3: Feasibility Stage 4: Development Stage 5: Production - source: Danniel Burrus, Techno Trends

5. IFE Vs. Home Use IFE/IIFE Public Performance Exhibition Early Window Multiple Bitstream Mobile Programmed for flight length Home Private Home Use Late Window Single Bitstream Fixed-location Programmed for 24/30

6. The Evolving World of Television Convergence… of television, computers, & telecommunications, resulting in interactive multimedia … Television may become incomplete without the Internet… every TV show will have an Internet component PVRs… are changing viewing habits. Fixed-time, channel differentiated (except news) programming may well cease to exist.

7. Future Technologies Home Fileserver Controlling: Television Telephone Internet and… “Smart Appliances” Interactive Multimedia Fixed-time, channel- differentiated content will disappear, replaced by VOD

8. With only a television signal… How the hell are you ever gonna know how Winkie Dink got over that river? In the future, every TV show will have an Internet component.

9. Live TV/SatCon - Live news & sports - Fixed-time, fixed- channel content Fileserver - Store & deliver content - VOD or NVOD - Limited e-commerce Fileserver/Sat Con - Live news & sports - e-mail, telephony - VOD/NVOD content - unlimited e-commerce Control Connectivity Choice

10. The Digital Supply Chain  Automated Supply Chain  Media Management System  Key Management  Satellite & Fiber Digital Cinema Non-Theatrical Home Use The future of IFE is cassetteless delivery.

11. The future of IFE is connectivity. The future of IFE is VOD. The future of IFE is server-based not cassette-based. The future of IFE is interactive multimedia.

12. Future IFE 1.Be aware of content & regulatory issues, and allow for them in Product Design. 2.Develop open-architecture, TCP/IP systems, using a flexible approach to product development. 3.Come to WAEA TC and talk about: –New Networking Technologies… for connectivity –MPEG4… for multimedia display –SS7… to call forward to the seat –Wireless LANs & Diffused Infrared… in the cabin –Broadband Fiber… for cassetteless delivery