1. Future Market Trends for Emerging Food Technologies Philippa Gordon New Zealand Food & Grocery Council

2. Role of the FGC To represent the manufacturers and suppliers behind New Zealand’s food, beverage and grocery brands. More than 150 members. To advocate for members at all levels of decision making from Government to the supermarkets. To understand members and their consumers.

3. Future Market Trends Sustainability : Water and carbon foot-print labels : Ethical sourcing : Packaging : Changing consumer behaviour : Country of origin labelling

4. Future Market Trends Power of the Consumer : Ability to influence the manufacturer on a greater scale e.g. Cadbury, Kraft Foods : Price : Rise of Private Label goods Obesity : New variations on old favourites : Reduced pack sizes : Rise of ‘healthy’ snacks and ‘smart’ foods

5. Conclusion Consumer demand is one of the key drivers for FGC members. The NZ consumer is becoming increasingly ‘savvy’. Engagement with the consumer is vital to success.