1. Stanford University Stanford Benefits Web Site & Stanford Chooser Charles Lee, Manager Health & Welfare PBGH February 27, 2008

2. Page 2 What We Had  Web property remnant that spanned fundamentally different benefit delivery models  Too many topics  Too much information  Ambiguous global navigation  Cumbersome brand name – “BenefitSU”

3. Page 3 What We Had  “Help, I’ve clicked and can’t get out!”  Some information was nine layers deep  Conflicting information  Unreliable links  Most common material required logon to secure area  Information belonging in summary plan descriptions or certificates was displayed on the site

4. Page 4 What We Needed  Comprehensive, accurate information that’s easy to find  Common information outside the logon area  Better access to decision making tools  Better use of the secure area  Easier way to promote programs and events  Wellness program, annual open enrollment  Benefit seminars and plan features  Easier brand – “Stanford Benefits”

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7. Page 7 How It Works  Most frequent topics accessed from home page  Monthly benefit feature  Rotating “factoids”  High level content on web pages  Detailed information in Adobe PDF or links to other locations  Easier access to decision making tools  Comparison charts  Educated Chooser Educated Chooser

8. Page 8 How It Works  Searchable resource library  Search by document name or category  “Packaged” searches for new hires, maternity, and retirement  Access to secure area from every page  Easier access to benefits group, carriers, and other resources

9. Page 9 User Engagement  Launch tied to important subsidy program and open enrollment  Heavy promotion of the site in announcement material  Required use of the site during open enrollment  Stanford Benefits News service  Subscription “service”  Optional use

10. Page 10 Looking Forward  Web site acceptance  By the community  Within the department  Still learning what works well; what works less well  Tailoring the site to meet different needs  Reaching those without computer access