1. MEDIA LITERACY Truth, Bias, Reality, and Propaganda

3. MEDIA LITERACY TERMS Medium - the means though which information is conveyed, i.e. blogs, tv, magazine. Target Audience - the demographics of the group a text is specifically written for. Agenda - the set goals of a particular group, often ideological. Deconstruct - to take apart a text, analyzing it’s various components for the purpose of understanding the meaning, message, bias, etc. Bias - to present or hold a partial perspective and a refusal to even consider the possible merits of alternative points of view. Propaganda - form of communication aimed towards influencing the attitude of the community toward some cause or position by presenting only one side of an argument. Lead - the most important element to a news story, the introductory first sentence. Subtext - an underlying message that is implied, never directly stated.

6. Instagram user “melvfitness"melvfitness Check out my transformation! It took me 15 minutes. Wanna know my secret? Well firstly I ditched the phonewallet (fwallet) cause that shit is lame, swapped my bather bottoms to black (cause they're a size bigger & black is slimming), Smothered on some fake tan, clipped in my hair extensions, stood up a bit taller, sucked in my guts, popped my hip- threw in a skinny arm, stood a bit wider #boxgap, pulled my shoulders back and added a bit of a cheeky/Im so proud of my results smile. Zoomed in on the before pic- zoomed out on the after & added a filter. Cause filters make everything awesome. What's my point? Don't be deceived by what you see in magazines & on Instagram.. You never see the dozens of other pics they took that wernt as flattering. Photoshop can make a pig look hotter then Beyonce. #selfy #fitness #transformation #fake #only15minutes

15. WHAT’S THE DIFFERENCE BETWEEN MAKEUP AND PHOTOSHOP?

18. WHAT ARE THE IMPLICATIONS OF ALL THIS For specific segments of the population (ie: kids, seniors, men, women, etc…) For society in general? Why are such manipulations being done? Is it ethical?

24. WERE THEY RIGHT OR WRONG TO LIE IN THIS CASE?

25. http://wideshut.co.uk/four-year-old-syrian-wasnt-separated- family-alone-desert/

27. THINKING CRITICALLY Examining the various aspects of the media and texts we encounter with the purpose of determining their context and purpose. It is the evaluation of information we are presented beyond the face value of said information.

33. IF THIS NEXT SLIDE IS WRONG, PROVE IT.

35. Bandwagon Advertisement - imply that the majority of the population enjoys a product and that you should join them.

37. Cute/Cartoon Appeal - the product is linked to something appealing. These ads often do not focus on the actual product.

39. Celebrity Endorsement - linking a product to a well-regarded celebrity to associate that product with popularity.

41. Emotional Appeal - evoking primal emotions to cause action. Fear and love are commonly used.

43. Facts and Figures Appeal - the use of “facts” and statistics to make a product seem like a smart, objectively best choice. These facts and figures are often taken out of context and mean little if anything. Keep bias and agenda in mind when you encounter these.

45. Gender/Sex Appeal - appeals to stereotypical masculine or feminine ideals. Gender appeal and sex appeal should really be two different categories.

47. Name Calling Appeal - direct attacks on other companies or products. Often seen when two dominant companies are in competition, or in political campaigns.

49. Plain Folks Appeal - using a common person who can understand and empathize with a listener's concerns. The most important part of this appeal is the speaker's portrayal of themselves as someone who has had a similar experience, to the listener, and knows why they may be skeptical or cautious about accepting the speaker's point of view. In this way, the speaker gives the audience a sense of trust and comfort, believing that the speaker and the audience share common goal

51. Shock Appeal - the use of images to upset an audience thereby creating interest or spurring action. Please refer to Miley Cyrus circa 2013

53. Snob Appeal - linking a product to exclusivity or the promise of a better life that not everyone will enjoy. Most commonly see with high end products. This appeal doesn’t work if anyone can buy the product.

55. Testimonials - the use of recommendations of products or companies by others. Sometimes these people have clout, sometimes not. Sites like yelp.com and angiesslist are built on this idea.yelp.com 20% of yelp reviews are actually fake according to a Harvard University study (2013).

57. Subliminal Message - hidden images or messages meant to stimulate the audiences’ subconscious by linking primal instincts, usually sex, to the product.