3. Topic of Session Social Media

4. Agenda Topics Terminology Discussion Topics Summary References Wrap Up

5. Social Media Interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. It differs from traditional/industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence. Source: Wikipedia

6. Blog A truncation of the expression web log. It is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order. The most recent post appears first. Source: Wikipedia

7. Search Engine Optimization (SEO) The process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. Source: Wikipedia How Social Media Affects SEO

8. Evergreen Content Content that withstands the test of time.

9. Words To Keep In Mind “Don’t mistake activity with achievement” John Wooden “Just Because You Can Doesn’t Mean You Should”

10. Schedule How often What format What is my Purpose

11. Purpose Define why you want to do this Define what you want to accomplish Personally Professionally As a Business Define a style…be consistent Make a Brand

12. Examples Social Network Sites LinkedIn Twitter Facebook Google+ Pinterest WordPress HubSpot YouTube Quora FourSquare

13. Current Example Methods Website Blog Social Networking Sites Tweet Share Email & Automation Search Optimization (SEO) Webinar

14. Other Valid Example Methods User Groups Fundraisers Board or Committee positions Sporting Events

15. Points of Interest to Review Number of fans/followers Frequency of posting What kind of content is published (blog posts, images, videos, data, jokes, polls) How much content is their own, versus how much is sourced Fan engagement

16. Blogging Publish an answer to a common question Post something you learned from a book, video, training or white paper Include images, it breaks up the content

17. Protecting PII Personally Identifiable Information (PII) http://www.sophos.com/en-us/security- news-trends/security-trends/protecting-pii- education.aspxhttp://www.sophos.com/en-us/security- news-trends/security-trends/protecting-pii- education.aspx http://www.aicpa.org/InterestAreas/Informa tionTechnology/Resources/Privacy/Privacy Resources/DownloadableDocuments/sp80 0-122.pdfhttp://www.aicpa.org/InterestAreas/Informa tionTechnology/Resources/Privacy/Privacy Resources/DownloadableDocuments/sp80 0-122.pdf

18. Demo DEMO

19. Summary Social Media is a not destination it is a Journey. It requires upkeep in order to stay relevant. The brand is you, your message, etc. You need to be present to Win!

20. References 10-surprising-social-media-statistics-that- will-make-you-rethink-your-social- strategies10-surprising-social-media-statistics-that- will-make-you-rethink-your-social- strategies Collection of Social Media Presentations Social Media in the Workplace Crush Competitors on Social Media in 30 days or lessCrush Competitors on Social Media in 30 days or less

21. Misc Cool Links Cloud Build vs Buy Calculator

22. Wrap-up Thank you for attending! Q&A