1. Enhancing catalogues with user input Michele Huston Director Web Publishing National Library of Australia

2. Introduction How does the development and delivery of library services sit within the Web 2.0 paradigm? Web 2.0 User participation Ease of use

3. Internet usage 2005 -2007 People who used 2005 to 2007 a search engine 71% to 90% email 73% to 97% a blog16% to 46% an online bookshop 50% to 55% a library website 30% to 20% OCLC’s 2005 report, Perceptions of Libraries and Information resources OCLC’s 2007 report, Sharing, Privacy and Trust in Our Networked World

4. Google, Amazon, Wikipedia People's starting point is Google and the Web Libraries are losing online users

5. The libraries’ inventory Commoditisation The non-unique stuff in libraries, you can get it anywhere. For digital, every view is a copy Copies approaching worthlessness

6. The catalogue, our best face forward Stay focussed on our users Does it provide a quality user experience? Do we know what do our user want? Efficiency, information, advice, social contact, anonymity ???

7. All about service An interface to libraries that is coordinated into one system where components work together to create a satisfying experience every time the interact Services Reference desk Chat, FAQ, email enquiries Events, friends and all comers, cafe Catalogue

10. Worldcat  Be the first person to…

11. Motivation Why we use social networking sites My friends use the same site 66% The Web site is fun 42% To network or to meet new people 37% To be a part of a group or community 28% The Web site is useful 27% To document my personal experiences and share with others 22% To express myself creatively with self- published material 18% I get regular updates on new features and functionality 9% I use it as part of my business 4% OCLC Report Our Social Spaces http://www.oclc.org/reports/pdfs/sharing_part2.pdf

12. Amazon user community enables customers to tap into each others experiences to select products

24. Amazon interaction More interaction, better recommendations ratings Lists and tag Browsing and purchasing history Build reputation Be a top reviewer Join the community

25. David Lankes www.davidlankes.org

26. The catalogue as an online service An interface that would: Define new ways for libraries and their communities to interact with one another Combine the unique strengths of people (empathy and handling exceptions), and; technology (rote tasks, processing information) The social catalogue would: “know” why users want something define ways for users to help each other to find information they need

27. Users want An interface that is coordinated into one system where components work together to create a satisfying experience every time they interact

29. Questions What are libraries the best at? In what areas are libraries growing? How can library catalogues embrace its users?