1. August 14 2008 1 lexBlog TM Building Blogs for Lawyers Beyond Blogging: Social Networking for Law Firms Stacey Merrick, Client Services Director Rob La Gatta, Editorial Manager Kevin O’Keefe, President & Founder LexBlog, Inc.

2. 2 lexBlog TM Building Blogs for Lawyers What is social networking? Social networking sites Blogging Directories Websites PR & Communications Microblogging Social Bookmarking

3. 3 lexBlog TM Building Blogs for Lawyers Social networking tools LinkedIn Legal On Ramp Delicious YouTube Twitter Flickr Facebook MySpace Martindale-Hubbell & Avvo Bar associations Use of RSS StumbleUpon Digg

4. 4 lexBlog TM Building Blogs for Lawyers Social networking tools we’ll be discussing today LinkedIn Legal OnRamp Delicious (social bookmarking) Twitter (microblogging) FriendFeed

5. LinkedIn Professional networking tool “Facebook for business people” 216,000 private practice profiles Law firm profiles with demographics 20 million users 150 industries 3.2 million visitors/month 5 lexBlog TM Building Blogs for Lawyers

6. lexBlog TM

7. lexBlog TM

8. lexBlog TM

9. lexBlog TM

10. lexBlog TM

11. lexBlog TM

12. lexBlog TM

13. lexBlog TM

14. lexBlog TM

15. 6 lexBlog TM Building Blogs for Lawyers Legal OnRamp Founded by Cisco in-house counsel & large law lawyer AmLaw 200 law firms invested 3000 members 200 law firms 400 companies

16. lexBlog TM

17. delicious “Social bookmarking”: like the bookmarks in your web browser, but stored online and available to the masses Friends follow your bookmarks to see what you’re interested in Bookmark your own posts (not too much) Quick and easy Amplifies message 7 lexBlog TM Building Blogs for Lawyers

18. lexBlog TM delicious – Social bookmarking

19. lexBlog TM del.icio.us bookmark bar icons

20. lexBlog TM Delicious– tagging page

21. Twitter “Microblogging” Updates are called “Tweets” 140 characters maximum – be conservative Share links on Twitter using link shrinking sites like TinyURL.com Utilized by everyone from fire departments to the New York Times Amplifies message Recent China earthquake broke at Twitter, with on-the-ground updates from locals 8 lexBlog TM Building Blogs for Lawyers

22. lexBlog TM

23. lexBlog TM Search.twitter.com – Twitter Search

24. lexBlog TM Twhirl.com– Desktop-based Twitter client

25. 9 lexBlog TM Building Blogs for Lawyers You may be saying: “This is crazy…how can I possibly keep organized using all of these different social networking tools?” Answer: FriendFeed (http://www.friendfeed.com)http://www.friendfeed.com

26. lexBlog TM friendfeed.com

27. 8 lexBlog TM Building Blogs for Lawyers Blogs are a Rotary meeting Find the discussion Listen to the discussion Engage in the discussion Empower your audience Use your blog to organize in person meet ups

28. lexBlog TM

29. Re lexBlog Results of social networking & use of social media

30. Thanks & for more info or questions: Stacey Merrick stacey@lexblog.com 206 340 8203 Rob La Gatta rob@lexblog.com 206 340 8201 Kevin O’Keefe kevin@lexblog.com 206 340 8204 lexBlog TM Building Blogs for Lawyers