2. JOBS & THE ECONOMY ARE OUR ISSUES TOO Jon Shure, Center on Budget and Policy Priorities Budget Matters 2012 – Moving Washington Forward Communications Panel Dec. 13, 2012

3. Let’s go surfin’

4. Frame Jobs/Economy THEN Use examples to support it

5. Q: Budget? A: Jobs!

6. Not FOR taxes; Not FOR taxes; AGAINST hurting jobs and economy

7. Talk up the tradeoffs

8. Link to History

9. What we ALL want

10. Stress common sense

11. Honesty/ leadership vs. politics/ expediency

12. Give the public credit

13. Acknowledge surface appeal… then back to message

14. The value of values

15. Link to common good

16. Thank you shure@cbpp.org www.cbpp.org