1. How to be a commercial success as a membership organisation Carol Jackson, Chief Operating Officer 24 February 2012

2. Founded in 1754

3. “The RSA is an enlightenment organisation committed to finding innovative practical solutions to today’s social challenges. Through its ideas, research and 27,000 strong fellowship it seeks to understand and enhance human capability so we can close the gap between today’s reality and people’s hopes for a better world.”

4. Share of Total Income

5. Income and Surplus

6. The House

7. Trading structure Not primary purpose trading Containment of risk Trading company Cross charges Gift aid profits to the charity Full VAT recovery

8. What do stakeholders think? Customers StaffFellows

9. Income from Trading

10. Tips Be wholehearted Research the market Be clear on your trading usp Keep trading separate Watch the competition

11. Challenges What is stopping you trading? Is there anything MemNet could do to help you? If you are trading, are you as good as the best in your market?

12. Animate

13. Social Brain Education Connected Communities Design Projects