1. 8. Using Results

2. Determine Marketing Tool Goal AudienceReachToneFrequency Action Desired Resources TimeMoney Focus & Approach SpecificBroadTimelessQuick Effort Required Personal Preference StyleBrandImage Page 120

3. Comparing Costs High CostHigh to LowLow to No cost >Direct mail postcards >Newspapers and magazines >Advertorials >Radio ads >TV ads >Billboards >Search engine optimization >Online newspaper ads >Promotional items >Kiosks in shopping malls >Radio and TV interviews >Basic social media page >Personal Web sites >Podcast >For sale signs >FSBO properties Page 121

4. Tracking  Numeric or color- coding  Unique telephone numbers  Unique e-mail addresses  Unique contact name  Referrals  Transactions Page121

5. Tracking Blogs and Social Media  Shared blog posts  #of unique visitors  Frequency of your domain name  Retweets  Asking people where they heard about you  RSS feed  Stickiness The Bottom Line = Transactions Pages 121-122

6. Using Results >Learn what resonates with audience >Prioritize >Know where to put more/less resources >Signal for change >Fine tune your tactics Page 122

7. On behalf of REBAC, we thank you for participating in Real Estate Marketing Reboot! Thanks!