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Published byPaul Bradford Modified over 9 years ago
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Content Provided By WorldNow Business Review
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Content Provided By WorldNow Home Pros Program Your Goals and Expectations Review of Your Home Pros Components Optimize Your Home Pros Elements Agenda
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Content Provided By WorldNow Outcome ► Tailored to meet your desired goals Tailored to meet your desired goals ► Take Action Take Action Awareness: WCTV/WCTV2 ► Home Related Information ► Your Message Depth of Content – wctv.tv ► Educate the community Educate the community ► Tell the COMPLETE story Tell the COMPLETE story Depth of Communication: Video/In Person ► Showcase Your Business Showcase Your Business ► Engage potential customers Engage potential customers Our Plan
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Content Provided By WorldNow Using Home Pros Components AWARENESS INFORMATION DISCOVERY PREFERENCE ENGAGEMENT PURCHASE TV VIDEO
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Content Provided By WorldNow What were your original goals as the exclusive WCTV Home Pros, Lighting partner?
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Content Provided By WorldNow PROMOTION
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Content Provided By WorldNow Home Pros On Air Promotion Home Pros promotional commercials AIRED 1,447 times – on WCTV AND WCTV2 Estimated Value of $ 110,000 WCTV promised 1,300 promotional messages New Promos Coming 4 th Quarter
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Content Provided By WorldNow Home Pros On Air Promotion General
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Content Provided By WorldNow Custom Home Pros On Air Promotion
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Content Provided By WorldNow Custom Home Pros On Air Promotion
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Content Provided By WorldNow Home Pros On Line Promotion Home Pros Prominent on Home Page AND Primarily Found Through Promotion of WCTV Home Pros via Search
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Content Provided By WorldNow Home Pros On Line Promotion Home Pros Ads Rotate through wctv.tv 1.4 Million impressions New Ads Coming Q4
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Content Provided By WorldNow On-Air Elements
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Content Provided By WorldNow On Air Commercial
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Content Provided By WorldNow On-Line Elements
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Content Provided By WorldNow Review of Micro Site Are there elements you would like to see changed or added? Specialty Page or “micro-site”
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Content Provided By WorldNow Digital Display Ads Aug 1- 31, 2012 DELIVERED 79,200 Impressions of Your Online Ad
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Content Provided By WorldNow Long Form Video
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Content Provided By WorldNow Ideas Embed Video Player Links to Home Pros Use in Other Marketing Materials
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Content Provided By WorldNow Summary of Notes/Recommendations ON AIR Testimonial :30 showcasing customers from Thomasville and Tallahassee possibly Wait for other :30 for outdoor kitchen Get two more promos – trends and save other for kitchen MICROSITE Fix Typo ON LINE VIDEO and LONG FORM VIDEO Switch LF to be first video in the player Post player to website DISPLAY ADS AND ADDITIONAL WAYS INTERNAL/EXTERNAL MARKETING Add logos/links Change the display ads to reflect visual from vendor and perhaps a ‘check out our selection on line’
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Content Provided By WorldNow
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On Air Commercial
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Content Provided By WorldNow On Air Commercial
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