1. www.sti-innsbruck.at © Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at Measuring your visibility in the online sharing platforms (YouTube, slideshare, videolectures.net, Delicious, flickr) Ioannis Stavrakantonakis

2. www.sti-innsbruck.at YouTube YouTube Analytics High-level summary report 2

3. www.sti-innsbruck.at YouTube – Overview page 3

4. www.sti-innsbruck.at YouTube YouTube Analytics High-level summary report Views Reports –Views –Demographics (age, gender, location) –Audience Retention Engagement Reports –Likes & Dislikes –Subscribers –Favorites –Comments –Sharing 4

5. www.sti-innsbruck.at YouTube – Demographics 5

6. www.sti-innsbruck.at YouTube – Audience Retention (per video) 6 Absolute audience retention: How often each moment of your video is watched. Relative audience retention: Video’s ability to retain viewers relative to all YouTube videos of similar length. (limitation: video views>300)

7. www.sti-innsbruck.at Free account Statistics per presentation - Number of: Views (Embed, on slideshare), Favorites, Downloads, Comments slideshare 7 Pro account Analytics summary Statistics per presentation Latest tweets All views (timeline) Downloads LinkedIn Dashboard (slideshare app)

8. www.sti-innsbruck.at slideshare – Pro account statistics 8 Analytics summary Total Views / Favorites / Downloads / Tweets / Likes Most active presentations Most search keywords Locations

9. www.sti-innsbruck.at slideshare – Pro account statistics 9 By Presentation Views Shares (facebook, email) referring URLs Tweets Downloads Comments Favorites

10. www.sti-innsbruck.at Lecture page Information about: –Views –Lecture popularity (stars) –Social networks counters (Tweets, Likes, Google+, LinkedIn shares, Delicious, Mendeley) No information about: –Number of downloads Videolectures.net 10

11. www.sti-innsbruck.at Conference page Information about: –Most popular lectures (based on views) –Top voted lectures Author page Information about: –Views of her/his lectures Videolectures.net 11

12. www.sti-innsbruck.at Delicious 12 Visibility of links shared Saves Visibility of stacks shared (playlists for the web) Views Followers Social networks counters (Tweets, Likes) Comments

13. www.sti-innsbruck.at Flickr 13 Free account Photos’ views, comments Set of photos’ views, comments Popular –Interestingness: “Where the clickthroughs are coming from; who comments on it and when; who marks it as a favorite; its tags and many more things which are constantly changing. Interestingness changes over time, as more and more fantastic content and stories are added to Flickr.” [2] –Views –Favorites –Comments

14. www.sti-innsbruck.at Flickr 14 Pro account Account overview Individual photos Daily referrers

15. www.sti-innsbruck.at References 1.YouTube Analytics: http://support.google.com/youtube/bin/static.py?hl=en&guide=1714169&page=guide. cs http://support.google.com/youtube/bin/static.py?hl=en&guide=1714169&page=guide. cs 2.Flickr Interestingness: http://www.flickr.com/explore/interesting/ http://www.flickr.com/explore/interesting/ 15