1. 1 Study Session 1 3D Technology 2012-10-22 Jon Fairhurst TA 12 Technical Secretary TC100 AGM Oct 22, 2012

2. 2 3D Market Oct 22, 2012 Assumptions for 3D Display Shipment Growth More 3D content Auto-stereoscopic technologies NPD DisplaySearch 3D Display Technology and Market Forecast Report – 26-Sept-2012

3. 3 CEA-2038 (Command-Driven Analog IR-Synchronized Active Eyewear) published on 11-May-2012 ATSC developing 3D broadcasting standards in the US Includes both frame-compatible and hybrid (Internet side channel) solutions Standards Status of various 3D standards Oct 22, 2012

4. 4 More resolution – 4K & 8K support More user interaction 3D support is expected Standards being developed in ARIB, ATSC, DVB… FOBTV.org formed for international coordination Next Generation TV Standardization of next gen. broadcast Oct 22, 2012

5. 5 At least 3840 x 2160 At least 16:9 aspect ratio At least one 3840 x 2160 input (cannot rely on up-scaling alone) Some UHD Displays announced already Many more expected by CES Ultra HD (UHD) CEA announced “Ultra HD” name, characteristics Oct 22, 2012

6. 6 An Ultra HD display with passive glasses can deliver full 1080p performance An Ultra HD display can offer 1080p performance with auto-stereoscopic technologies Ultra HD and 3D Ultra HD offers more 3D rendering power Oct 22, 2012

7. 7 Mainly focused on promotions Focused on the content side Less focused on standardization 3D @ Home 3D @ Home merged with i3DS (International 3D Society) Oct 22, 2012

8. 8 No progress on a 3D terminology NP since the Dallas AGS meeting Combining 3D and UHD offers more opportunities for definitions Are there other advocates who would like to move this forward? UHD and auto-stereoscopic technologies offer new opportunities SG1 Opportunities Oct 22, 2012

9. 9 Thank you for your attention. jonf@sharplabs.com Oct 22, 2012