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High School Strategy Presented By Kate Weaver & John Robinson.

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Presentation on theme: "High School Strategy Presented By Kate Weaver & John Robinson."— Presentation transcript:

1 High School Strategy Presented By Kate Weaver & John Robinson

2 Our High School Strategy Vision “Increase the number of black actuaries by building awareness of the actuarial profession among black students and their influencers.”

3 Our Three Strategies 1. Develop and maintain relationships with targeted high school level students and influencers 2. Leverage organizations that support our vision 3. Develop engagement and delivery methods that match resources available

4 Strategy 1: Develop and maintain relationships with targeted high school level students and influencers Develop and execute a strong plan to identify target schools Identify and engage key influencers in target schools (3 year plan) Develop sample engagement strategies for schools (teachers), parents, student, graduates Review/evaluate annual success and revise list accordingly Expand activities across schools and new schools – Pros: available school data – SAT scores, diversity stats to cross reference and select schools; consistent approach, adapt to situation, turn-key; longer term view, parental support; multiple connections – Cons: potentially limited resources within IABA; schools may not be open to our approach; competing for limited time; lack of parental receptivity; higher level of rejection

5 Strategy 2: Leverage organizations that support our vision Local affiliates to contact certain organizations that have a black focus – Ex. Jack & Jill, Inroads, Gems, Links, MESA, Black Achieves – Pros: Increases awareness, wouldn’t need much in the way of resources – Cons: May not be math related Book IABA into University outreach programs (minority outreach programs) – Pros: Targets right audience – Cons: Isn’t necessarily targeting for actuarial science

6 Strategy 2: Leverage organizations that support our vision (continued) Hook up with Universities that may not have outreach programs – work with IABA to foster – Pros: University should see value in effort, increase awareness of IABA – Cons: Convince University that it’s worthwhile, may be costly Membership listing – contact college student members to get names of high school math teachers – Pros: focused effort, wouldn’t take much resources, definite contact – Cons: none Target organizations that offer math competitions – Pros: targeting people with demonstrated math ability – Cons: may not want to give us “press time”

7 Strategy 2: Leverage organizations that support our vision (continued) Contact organizations composed of high school math teachers – Pros: get qualified individuals – Cons: may not have resources to do this to a great extent Pick affiliate to host IABA math event – Pros: builds relationship, targeted audience – Cons: prize money, lots of work Contact PSAT, identify high school students early in their career that may have math aptitude – Pros: They distinguish by race – Cons: Logistics Actuarial foundation – Pros: Supports similar issue, has money – Cons: may not have diversity focus

8 Strategy 3: Develop engagement and delivery methods that match resources available Use of media – Pros: reach broader audience; gives volunteers material, do on your own time – Cons: cost; shelf-life Use of technology – Pros: reach broader audience; can be updated – Cons: getting it organized; audience needs access to technology; cost? Identify leader (sole focus is HS strategy) – Pros: central point of contact; accountability – Cons: invest in leader – may not follow through, may step down

9 Strategy 3: Develop engagement and delivery methods that match resources available (continued) Recruiting volunteers – Pros: increase volunteers yields to increase in reach – Cons: limited/seasonal resources City-wide events (contests/competitions/math & science fairs) – Pros: reach large group of people at one event – Cons: “manning” booth – volunteer for whole day

10 Other Outreach Ideas ACT scores – Purchase mailing list of African American students who scored X or higher Target mailing to this group


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