1. New Dissemination & Extention Strategy Hanna Koivula (UH) & Jiří Frank (NM)

2. www.open-up.eu WHY? 8.3.2 Dissemination and Publication Plan – Delivered on the 1st year needs to be revised  3rd year  Data Quality Toolkit and Enough content to promote  Setting dissemination channels  Documentation for the new content providers  One year to go (to gain new partners)  Feedback from the education sector  Maililng list of active partners  More experience!

3. www.open-up.eu General steps Extend the ODG activities (WP7 & WP8) Involve more partners, as there is now actual content to promote Start using partnes dissemination channels – Educational outreach – Dissemination of the project outcomes – Promotion of the content / collections – Case studies and Usage of APIs

4. www.open-up.eu Target audiences General public / potential museum visitors Education sector / Lecturers Scientists / Researchers / Citizen scientists New associated partners / Content providers

5. www.open-up.eu Extention of activities Extending the usage of social media channels – Ongoing task – Content highlights more frequent – New possible channels: Flickr, Pinterest, SoundCloud,... – Promotion of whole collections (newly digitized...) – Promoting the institution (as a partner)

6. www.open-up.eu... Extention of activities BLE (Biodiversity Library Exhibition) - New topics – Involve content providers to promote their content in BLE – The world of mushrooms, extinct animals etc. – Promotion of events – Promoted by other partners and projects OpenUp! Promotion materials – Newsletters (2 each year) – Demonstrator, poster, leaflets, press releases and presentations

7. www.open-up.eu... Extention of activities Consortium mailing list - world wide – CETAF, TDWG, GBIF, Europeana, Naturalis... – News letter, blog posts, articles... National level highlights to be translated – Posters, leaflets, press releases... Promotion kit for partner institutions – Guidelines for becoming a new partner – List of benefits / shema – Case studies