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Personal Branding Vuyani Ntozini. Name of blog Vuyani Ntozini Target Audience 18-35 TaglineDay-Tripper in my back pack GenreStreet photography DescriptionDocumentation.

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Presentation on theme: "Personal Branding Vuyani Ntozini. Name of blog Vuyani Ntozini Target Audience 18-35 TaglineDay-Tripper in my back pack GenreStreet photography DescriptionDocumentation."— Presentation transcript:

1 Personal Branding Vuyani Ntozini

2 Name of blog Vuyani Ntozini Target Audience 18-35 TaglineDay-Tripper in my back pack GenreStreet photography DescriptionDocumentation of everyday lives of people in Jozi and the surrounding townships. The blog will include long exposure shots of Jozi’s landscapes, ordinary people in the streets. There will also be themed photo essays, some of the essays will be relevant to social issues affecting Jozi and the surrounding area. ValueMost South African blogs that pass off as street photography blogs are more street fashion blogs. Jozi is also known for more negative than positive, there is so much beauty in Jozi as well, I feel people need to see more of that too. Blog objective Give a more balanced narrative of Johannesburg as a whole. Key wordsStreet photography; Night photography; long exposure; Jozi; Mjondolo; Landscape;Maboneng ToneWitty, positive, humorous

3 Competitor Analysis [Street Photography.co.za] David van der Want DescriptionBesides ORM connect-which is an organisation- David's blog is the only purely street photography blog in South Africa run by one author. Unlike many South African blogs that pass off as street photography blogs but are really more fashion blogs than anything, David's blog is the only direct competitor. I see a different you Rendani, fhatuwani Mukheli DescriptionArguably on of the most revered youth blogs in Jozi at least. This blog also features more fashion photography street.

4 THE EXPRESSIONIST Anthony Billa DescriptionThe expressionist is a South African blog that has elements of street photography, but focuses primarily on fashion photography. The blog exclusively features the Authors content and his collaborations with brands and has no curated content Erik Kim DescriptionExpert knowledge on the art of street photography

5 Content Ideas Weekly content Photo Essays Project 365:One picture daily: creating a series (e.g. school children going to and coming school). Jozi Landscapes:Jozi landscapes in the day and at night-Long exposure. Jozi Corners:Photos of interesting corners shot with a wide angle lens, revealing life as it unfolds in the streets on both sides of the corner. Homeless people in Jozi: How did you get here. Social issueA photo every week CALENDAR related a South African a social issue Jozi street vendors: A day in the life of a street vendor

6 PLATFORM WEEK 1 WEEK2WEEK3WEEK4WEEK5WEEK6 Blog Photo Essay Jozi and Soweto Landscapes (photo essay) Concept stores owned by young black entrepreneurs in Soweto and Jozi Economical contribution of foreigners (photo essay) Series (portraiture) Project 42 (start) Project 42 (End) Jozi Projects Jozi Concept stores Jozi CastlesJozi Concept stores Jozi CastlesJozi Concept stores Jozi CastlesPLATFORM WEEK 1 WEEK2WEEK3WEEK4WEEK5WEEK6 Facebook Blog post link X3 Mon;Wed;fri Blog post link X3 Mon;Thur,fri Blog post link X3 Mon,Wed,fri Blog post link X3 Mon;Wed;Thurs Blog post link X3 Mon;Wed,fri Blog post link X3 Mon,Wed,fri Instagram Project 42 pic Blog post link Wednesday Project 42 pic Blog post link Wednesday Project 42 pic Blog post link Wednesday Project 42 pic Blog post link Wednesday Project 42 pic Blog post link Wednesday Project 42 pic Blog post link Wednesday Twitter Blog post link X3 Mon,Wed,fri

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