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Chapter 1: Intro to Social Psychology Part 2: Fri. Jan. 17, 2014.

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Presentation on theme: "Chapter 1: Intro to Social Psychology Part 2: Fri. Jan. 17, 2014."— Presentation transcript:

1 Chapter 1: Intro to Social Psychology Part 2: Fri. Jan. 17, 2014

2 Social Psychology and Values Our values influence our research. –Our choice of research topics –Our observations of people: –What are we primed to see & hear? Michael Shermer’s TED talk – examples…

3 Where is most social psych research done? –Influence on theory building? Leadership theories across cultures - Application – video on American approach to healing after trauma (Ethan Watters’ book “Crazy Like Us”) –Limitations / assumptions about PTSD?

4 Research Methods Importance of scientific method –Some results appear counterintuitive How to increase voter turnout? Research Process – develop ideas, test them, interpret results

5 Sampling issues – –Sample  generalize to population –How is a random sample defined? Why is it best? How can we draw a random sample?

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