1. Data on the Driver: A sampling of traffic psychology and opportunities Bryan E. Porter, Ph.D. October 31, 2014 for DriveSense ‘14

3. A few traffic psychology topics The multiple E’s Self-report to field and archival data Naturalistic to direct observations Simulators Neuroscience, physiology, social, cognitive, behavioral, clinical Human factors (person-machine) Risky behaviors / perceptions of risk Road user vulnerability considerations Countermeasure development and evaluation Travel mode choice Interdisciplinary in nature

4. The Behavioral Psychology Research & Analysis Team (BPRATs)

10. ----Looking deep, and local to regional Rural vs. Urban Focus

11. Field Sites in Virginia Original in 2007 (“State 28”) Added in 2008 (“New 11”)

12. Virginia Field Stations 2007 – pres. CIOT = Click It or Ticket

13. ---- The federally-mandated piece of the puzzle The Statewide Focus

14. The 15 counties 136 sites across 15 county/regional areas: interstate ramps, arterials, local roads

15. And the 2013 use rate was… 79.7% Virginia Observed Belt Use History (’87 – ’13)

16. ---Example from Ash, Edwards, & Porter (2014) ---Going macro-level combining others’ field work with population-level predictors Traffic Safety Culture

22. Challenges and Opportunities

23. Automated Vehicles What’s next, then, for us?

24. Mobile data collections vs. Distraction risks

25. Developing efficient collection methods that LINK: (1) self-reported internal data (2) behavioral observations, including long-term naturalistic and direct observations (3) relationships in/among environmental, cultural, social levels

26. now go out there and observe!

27. For More Information Bryan E. Porter, Ph.D. Professor of Psychology Old Dominion University Norfolk, VA 23529-0267 Phone: (757) 683-4458 Email: bporter@odu.edubporter@odu.edu