1. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 1 - 1 Understanding Business Communication in Today’s Workplace

2. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 1 - 2 Effective Communication Quicker problem solving Stronger decision making Increased productivity Steadier work flow

3. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 1 - 3 Effective Communication Stronger business relationships Clearer promotional materials Enhanced professional image Improved stakeholder response

4. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 1 - 4 Communication Challenges in Today’s Workplace Advances in technology Vast amounts of information Communicating globally Workforce diversity Team-based organizations

5. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 1 - 5 The Communication Process Sender has an idea Sender encodes the idea Sender transmits the message Receiver gets the message Receiver decodes the message Receiver sends feedback

6. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 1 - 6 Improving Business Communication Commit to ethical communication Adopt audience-centred approach Foster intercultural sensitivity Improve workplace sensitivity

7. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 1 - 7 Audience-Centred Approach Understand biases Consider education Factor in age Recognize status Learn about background

8. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 1 - 8 Improving Intercultural Sensitivity Recognize differences Avoid judgments Polish writing skills Polish oral skills

9. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 1 - 9 Cultural Context Physical cues Environmental stimuli Implicit understanding

10. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 1 - 10 Cultural Context High-context culture –Less verbal –Stress on nonverbal and environment –South Korea, Taiwan Low-context cultures –Stress on verbal –Stress on rules and less on cues –Canada, Germany, the United States

11. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 1 - 11 Ethical Communication Seek mutual ground Communicate without judgment Send honest messages Respect cultural differences

12. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 1 - 12 Polish Written Intercultural Skills Use plain English Be clear Address correspondence properly Cite numbers carefully Avoid slang, idioms, jargon, and abbreviations Use short paragraphs Use transitional elements

13. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 1 - 13 Polish Oral Communication Skills Eliminate noise Look for feedback Speak slowly Clarify with repetition and examples Don’t talk down Use objective and accurate language

14. © Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter 1 - 14 Polish Oral Skills Learn foreign phrases Listen carefully Adapt your style Check for comprehension Clarify what is next Observe body language