1. Open Markets, Greater Gains Eng. Slim Chaker

2. Contents The main challenges to support SME Service Exporters Best practices for trade promotion agencies The Tunisian Experience some examples Sources : International Trade Centre - www.intracen.org Asia – Pacific Economic Cooperation – www.apec.org FAMEX - CEPEX - Ministry of Trade Tunisia – www.cepex.nat.tn

3. The main challenges (global) Services = "A Promise To Perform " Market Differently From Goods

4. The main challenges (global) Understanding Mode 1, 2, 3, 4 Cross border Consumption abroad Commercial presence Movement of natural persons Too many agencies involved Lack of statistics International Visibility Global Image Brand names

5. The main challenges (SMEs) Very small firms with limited resources Need credibility and visibility How to utilize networks of contacts Market information is outdated very quickly SMEs managers are technical people BAs focus on domestic policy advocacy Traditional trade support programs (goods)

6. Best practices for trade promotion agencies National export strategy Improve services statistics Establish an official services promotion unit Establish a coordinating body across ministries Set specific targets # SMEs Train trade officers, Specific training for SMEs Create awareness and credibility, Image, Brand Names, Comm., Success Stories, Study Tours, DB

7. Best practices for trade promotion agencies Adapt universities’ programs Tax incentives, R&D tax credits Telecom. & internet infrastructure Access to finance including grants International certifications (ISO, …) Intellectual property Temporary business entry concessions

8. The Tunisian Experience Some Examples PMNS FAMEX SISE National Strategies

9. The Tunisian Experience Some Examples The PMNS : Services Upgrading and Modernization Program Still in the inception phase A National Council for Services is created A management unit is created within the MoT A pilot phase targeting 100 SMEs is launched Objective : diagnose and implement the action plan for 100 SMEs in 2011

10. The Tunisian Experience Some Examples FAMEX : Export Market Access Fund FAMEX 1 : 2000 – 2004 (25 M USD) FAMEX 2 : 2005 – 2011 (40 M Euro) Objective : support SMEs to prepare and implement export plans (industry and services) Results for services : 380 beneficiaries, 4M$, 50%, ICT, A&E, Health., Tourism, Univ., Train., Consult. A FAMEX III is being prepared : 1000 SMEs from which 500 Services SMEs

11. The Tunisian Experience Some Examples

12. National Strategies : Tourism, ICT, Transport, Healthcare, … Negotiations with the EU and the WTO

13. Conclusion Services are the future The potential already exists : IT, A&E, Healthcare, Tourism, … JEDCO has the know-how through the JSMP This program is meeting SMEs needs It showed an important potential, interesting SMEs and already some success stories We need more, much more, and NOW !!!