2. Three Ways to Persuade Appeal based on reason Logical generalization Cause-and-effect Appeal to character An expert endorsement Reputation of person (trustworthy) Appeal based on emotion Feelings about ethical issues Fear Need for acceptance

3. Propaganda Using techniques to distort, conceal, and exagerrate the facts Improved More natural 50% better Doublespeak Genuine imitation leather Faux diamond

4. Organizing an Argument State the position Reason or evidence #1 Reason #2 Reason #3 Counterarguments (for older students) Conclusion A personal Statement A prediction A summary

5. Types of Persuasive Writing Persuasive Posters Persuasive Letters Persuasive Essays

6. Teaching Persuasive Writing Introduce persuasive writing through a series of mini lessons Have children explore different techniques Try it out!