1. Attribution-NonCommercial 3.0 Unported The World Is Flat Isriya Paireepairit markpeak@gmail.com

3. ThomasL.Friedman

4. Globalization Globalization1.0 Globalization2.0 Globalization3.0

6. Globalization1.0 Start:1492(Columbus Discovered America) End:1800 Player: Country

7. Globalization2.0 Start:1800 Interruptedby WorldWarI(1914-1918) GreatDepression (1929) WorldWarII(1940-1945) End:2000

8. Globalization2.0 FirstHalf Falling of TransportationCost Steam Engine RailRoad

9. Globalization2.0 SecondHalf FallingofTelecommunicationCost Telegraph Telephone PC FiberOptics WWW

10. Globalization2.0 Player: Multinational Company

11. CountryvsCompany Thailand Microsoft $47,679M (governmenttotalrevenue) $44,300M (revenue) 1 2 1 2 FY2007(Estimate) Source: Bereau ofthe Budget FY2006Source:Wikipedia

12. Globalization3.0 Start: 2000 Player: Individual

13. Globalization 1.0-Country 2.0-Company 3.0-Individual

14. 10ForcesThat Flattened The World

15. Flattener#1 Fall of Berlin Wall

16. Flattener#1 1989 NomoreCommunism Democracy FreeMarket TowardtoSingle, Global Market

17. Flattener#2 NetscapeNavigator

18. Flattener#2 1995 PC Internet WWW Communication

23. Flattener#3 WorkflowSoftware

24. Flattener#3 Workingtogether DifferentHardware DifferentLocation Webtechnology EffectfromFlattener #2 Netscape

25. Flattener#3 HTML AJAX SOAP XML HTTP TCP/IP

26. Lotus Case Study

27. Flattener#3 Cause more 6Flatteners #4Uploading #5Outsourcing #6Offshoring #7Supply-chaining #8Insourcing #9In-forming

28. Flattener#4 Uploading

29. Flattener#4 PowerofCommunity(ConnectedIndividuals) Community-developed Softwares-OpenSource Answers News&Commentary-Blogging Content-Wikipedia

30. Flattener#4 Community-developed Answer GoldcorpInc. Case Study

31. Flattener#5 Y2K

32. Flattener#5 Outsourcing Y2K

33. Outsourcing Split Service Manufacturing andperformelsewhere, where Mostefficient Cost-effective

34. Y2K Outsource Accelerator India Flattener #2 Netscape (Communication) Flattener #3 Workflow (Software)

35. Flattener#6 Offshoring

36. Flattener#6Offshoring Split Service Manufacturing andperformelsewhere, where Mostefficient Cost-effective

37. Flattener#6Offshoring China Flattener #7 Supply-Chaining (Transport)

38. Flattener#7 Supply-Chaining

39. #7Supply-Chaining

40. #7Supply-Chaining Walmart Manuf. Customer

41. #7Supply-Chaining Flattener #2 Netscape (Communication) Flattener #3 Workflow (Software) Flattener #6 Offshoring (Manufacturer) Sales Distribution Shipping

42. Flattener#8 Insourcing

43. #8Insourcing Reverse of Outsourcing UPS&Toshiba

44. Insourcing Case Study

45. Insourcing Case Study

46. Flattener#9 In-forming

47. #9Informing InformationFinding Search Engine

48. Flattener#10 TheSteroids

49. Computing InstantMessaging,P2P VoIP Videoconference ComputerGraphics Processing Storage Data Transfer Communication VirtualReality

50. TheSteroids Computing InstantMessaging, P2P VoIP Videoconference ComputerGraphics Wireless

51. TripleConvergence

52. Convergence#1 ConvergedFlatteners

53. Convergence#1 Before2000-Semi-Independent After2000-Convergedwithanother AsComplementaryGoods E.g.Paper/Pencil

54. Convergence#2 NewBusinessPlatform

55. #1 BerlinWall #3Workflow#2Netscape #4Uploading #5Outsourcing #6Offshoring#8Insourcing #7Supply Chaining #6Informing #10Steroids Accelerator BusinessProcess Infrastructure Politics Geographic Economics

56. Convergence#3 EmergingRegions

57. BRIC

58. Country Population (million) GDP (trillion$) Brazil1881.6 Russia1421.7 India11264.0 China131710.0 Total277317.3

59. DevelopedCountries Country Population (million) GDP (trillion$) USA30113.04 EU49413.8 Japan1284.2 Total92331

60. Compare! Country Population (million) GDP (trillion$) GDPpercapita ($) BRIC277317.36,238 Developed 9233133,586 Thailand620.589,100

61. Companies and the Flat World

62. Rule#1 Core Competency

63. Greer&Associates Case Study Compet A Competitor B Emerging Greer

64. &Associates Case Study Think Produce Expert Jobs Think Produce Expert Jobs OldWay NewWay

65. Rule#2 Small Act Big

66. Aramex Case Study FedExDHL Airborne Aramex Other MiddleEast 1990

67. Aramex Case Study FedExDHL Airborne Aramex Other MiddleEast 2003

68. Aramex Case Study FedEx DHL Airborne Other MiddleEast Aramex GlobalDistributionAlliance 2004