12. PRINT ONLINE EMAIL PR/IAR SOCIAL INTERACTIVE PRINT ONLINE EMAIL SOCIAL INTERACTIVE EMAIL ONLINE SALES CALLS WHITE PAPER INFOGRAPHIC EDMS BYLINES/ARTICLE S WEBINARS SURVEYS VIRTUAL TOUR WHITE PAPER INFOGRAPHIC ADVERTISING EDMS POV TOOLS BRIEFS ELMO PPT AWARENESS PERCEPTION INQUIRY MQL SAL SQL CLOSED  Proceed With Intelligence  Manage the Complexity  Connect With the City  Develop Solution-based Content And Promotions  Leverage In-House Database to Identify Sales Opportunities  Distribute Qualified Leads to Sales  Point of View Sales Messaging  Tools, Templates, and Techniques  Training for field marketing and sales

17. INSITE DRIVES 3.0 SALES EXPERTISE UPDATED REGULARLY WITH INFORMATION ABOUT NEW INITIATIVES, RESOURCES & CONTENT

18. Information 1932 PS Radio 1990 MDT Car 2012 First PS Smart Devices Voice Data Int. V + D Cit + Crim Safety Efficiency Transparency` 2000 First Cell Phone

20. KNOWLEDGE, RESOURCES AND TECHNIQUES FOR ROBUST CUSTOMER CONVERSATIONS RELEVANT, TIMELY, TARGETED KNOWLEDGE MAPPED TO THE CUSTOMER BUYING CYCLE COMPREHENSIVE SALES ENVIRONMENT UNIFIED WORKSPACE DESIGNED SPECIFICALLY FOR THE MSI SALES PROFESSIONAL END-TO-END OPPORTUNITY MANAGEMENT & COLLABORATION COLLABORATE WITH PEERS, CROSS- FUNCTIONAL TEAMS AND SUBJECT MATTER EXPERTS END-TO-END PIPELINE / OPPORTUNITY MANAGEMENT – SEAMLESS ACCESS FROM SALESFORCE.COM COLLABORATE. REAL-TIME OPPORTUNITY MANAGEMENT. REAL-TIME REPORTING OF MARKETINGS’ ROLE IN DRIVING PROFITABLE GROWTH SALES FEEEDBACK – “LIKES THUMBS UP SHARING” CONTACT THE AUTHOR REAL-TIME ANALYTICS DASHBOARD ANALYTICS TIED TO BUSINESS OBJECTIVES

21. SALES USER GLOBAL ADOPTION 14 MONTHS SINCE 6/2012 LAUNCH 52% Callidus top 5 clients saw 27% repeat use after 18 months SALES READY MESSAGING KITS 28 Spanning multiple Verticals and Solutions MOST POPULAR SALES TOOLS

23. SUMMARY EACH LEVEL OF MESSAGING, FROM PLATFORM DOWN TO SOLUTIONS, REINFORCES WHAT WE CAN OFFER OUR CUSTOMERS AND HOW WE CAN HELP THEM FACE THEIR TOUGHEST CHALLENGES.