2. Apple Inc. “The Digital Supply Chain”

3. Digital Supply Chain Encompasses the process of the delivery of digital media from the point of origin to the destination Similar to the physical supply chain process

4. Evolution Warehouses replaced with Data Centers Boxes replaced by Bits Trucks replaced by Bandwidth

5. An Easier Supply Chain No inventory carrying costs No purchase orders No supplier scorecards No trucks No quality issues New Way of Thinking

6. Main Process True on- demand product availability Ease of use and speed for content search and activation Pricing and subscriptions Quality management built on licensing and refunds

7. Digital Supply Chains Innovation Time to Market Customer Service

8. Competition Videos Television Games

9. Challenges Understanding the Quality Cost Speed of Infrastructure to support the digital supply chain

10. Apple’s iTunes #1 Retail music store