1. 1101 Section (April 19, 2013)  Attendance Roll Call  Clarification: Voting Models v. Voting Factors  Roadmap Reminder  Study Suggestions  Textbook Highlights: Public Opinion and Political Socialization  Key Terms  Learning Outcomes  Discussion: How Does Political Context Affect Presidential Campaign Strategy?  Some Georgia Distinctions

2. Voting Models v. Voting Factors  Normative Model  Friends and Neighbors Theory  Psychological Model (aka Michigan Model, American Voter Model)  (1) Issues  (2) Parties  (3) Candidates  Rational Actor Model  (4) Nature of the Times

3. Roadmap Reminder  Last lecture is Monday, April 29 th  Final emphasizes last third of class:  Voting and Elections  Campaigns  Public Opinion and Socialization  Watergate  Final Exam on Monday, May 6 th  Final: 2 long essays, multiple choice questions

4. Study Suggestions  Gurian essay on 2012 election (pdf on ELC)  Timeline of presidential elections (pdf on ELC)  Emailing Watergate cast of characters (because I don’t want you to get caught up in who’s who)

5. Public Opinion and Political Socialization  Define public opinion  Why is public opinion important?  Can politicians ignore public opinion?

6. Public Opinion and Political Socialization  Define political socialization  What’s the difference between political ideological and party identification?  How does political socialization happen?

7. How Does Context Affect Campaign Strategy?  You can think about this question generally as well as in the context of presidential elections.  Why do people run for elected office?  Does everyone want to win?  When to run?  How often are elections?  How do economic conditions affect decision?  Open seat v. incumbent  Redistricting?

8. Do Campaigns Matter?  Thomas Holbrook: Do Campaigns Matters?

9. Do Campaigns Matter?  Does the candidate who spends more always win?  Distinguish persuasion from mobilization  How does information reach people?  Peer opinions more important than advertising  Social media increasingly important  Personal contact important in smaller elections

10. Presidential Elections  Very long campaign (know timeline)  In presidential elections, what issue should the candidate from incumbent’s party say is the most important?  What about the candidate from the out-party?  Chart on ELC provides nice summary of presidential campaigns

11. Presidential Elections  How many votes does it take to win presidential election?  What is a swing state?  Why are swing states important?  What factors do political scientists use to predict outcome of general elections for president?

12. Georgia Distinctions  How often are Georgia Senators elected?  Non-partisan judicial elections  Run-off elections (in primary and general elections)

13. For next week  Take note of how Watergate crisis illustrates the major themes of the class  Checks and balances  Presidential powers and approval  Public opinion, public behavior