1. Dual Screen WHAT IS DUAL SCREEN? For the first time ever, The Drop online game allows fans to play the quiz in sync with the live TV show, enriching the show by really experiencing the the tension of each question. HOW HAS IT PERFORMED? The format has reached an impressive 10% of the viewing audience.* It also became a number 1 trending topic in the UK and worldwide on Twitter whilst on air. WHAT DOES THIS MEAN FOR ADVERTISERS? This synchronized show format offers the unique opportunity to run simultaneous advertising both on platforms for the first time ever. This will take advantage of the benefits of both mediums; impactful branding experience of the TV screen alongsidethe interactive and engaging capacity of an online ad delivered to the users computer screen at the same time. HOW WILL IT WORK? At the beginning of an ad break on air, the TV ad will play, at exactly the same time a lightbox will be triggered over the dormant game on your computer screen, creating an ad experience never previously delivered to a TV audience. A leaderboard will remain on the game page for the duration of the day to give users to extended opportunity to interact with the ad campaign outside of the TV ad break. The average user time on the page is approximately 30 minutes allowing a significant opportunity for interaction.

2. Dual Screen Leaderboard to be on game page for full Dwell time (approx 30 minutes)

3. Dual Screen Game which will be overlaid by a similar ‘light box’ for the dual screen advertiser during the break

4. Lindsay Flemons lflemons@channel4.co.uk 0207 306 8506 lflemons@channel4.co.uk