2. Group Members: Saira Khalid F1F14MBBA0001 Sana Riaz F1F14MBBA0004 Muhammad Fahad Farooqi F1F14MBBA0007 Farwa Amjad F1F14MBBA0018 Section: MBA S1

3. SatisfactionCustomersStakeholdersAssociates Honda’s Vision Introduction: Japanese based company In motor business Motor Cars Motor Cycles Power Products

4. Founders-----------------------------Soichiro Honda, Takeo Fujisawa Founded in --------------------------1949 as “Honda Motors Co.,” 1 St invention (Motor cycle)--------Model A Model D 1 st invention (Cars)-----------------“T360 mini pick-up truck” in 1963 (Sports car)--------------------------“S500” in 1963 Achievement------------------------“Largest Motorcycle manufacturer” in 1964 Most popular in USA---------------“Acura” in 1986 First Robot---------------------------“Asimo” in 2000 Honda Jet----------------------------Jet engine HA-420 in 2012 History :

5. Location of Honda Manufacturing:

6. Competitors:

7. Honda Motor Cycles: Motorcycles Mopeds and light motorcycles Scooters Racing models

8. Honda Cars: Honda Cars Accord Accord Hybrid Accord Plug- in Accord Sedan Accord Coupe Civic Civic Sweden Civic Coupe Civic Si Sedan Civic Si Coupe Civic HF Civic Hybrid Civic Natural Gas City Crossover CR-V CR-Z Insight Odyssey Pilot Racing Cars

9. Generators Engines Water pumps Brush cutters Robotics Solar cells Scooters Honda Jet Honda Power Products:

10. Honda is providing services to people of United states to facilitate their buying of Honda products include: automobiles sport utility vehicles minivans motorcycles Power sport products marine engines power equipment. Services include: Honda Leasing Honda financing Honda Financial Services:

11. BCG Matrix:

12. Honda Insurance Limited (HIL)

13. Segmentation of Honda Insurance: Geographical Segmentation: Punjab: 5S dealers in all cities for almost motor cycles All 3S dealers for car in 15/22 destinations in Pakistan Sindh: 5S dealers in all cities for motor cycles All 3S dealers for car in 4/22 destinations in Pakistan i.e., Karachi, Hyderabad, Sukhar, Goth Machhi. Khyber Pakhtunkha: 5S dealers in all cities for motor cycles All 3S dealers for car in 2/22 destinations in Pakistan i.e., Abbottabad and Peshawar Balochistan: 5S dealers in all cities for motor cycles All 3S dealers for car in Quetta, Pakistan Gender and age based segmentation: Males and above 15 years of age i.e., 66.6% in total (both males and females) and males are 67,153,607. Income/social class based: For motor cycles: Salaried and businessmen having income of more than Rs. 50,000 a month For cars: high class and upper middle class Qualification:Any Religion:Any Segmentation:

14. Honda insurance will be positioned as:  Very high prices are not taken.  Considers EFU and like companies as competitors.  Attaining better position in the minds of customers. Positioning:

15. Honda Insurance Limited (HIL)

16. Comprehensive physical damage coverage Collision coverage Other benefits include: Accident Forgiveness Lifetime Repair Guarantee Roadside Assistance 12-Month Rate Guarantee Honda Home Care Insurance Product Strategy:

17. PRICING STRATEGY Value Based Pricing

18. HONDA MOTOR INSURANCE PLANSWithout Tracker With Tracker (Add Rs. 2 Lac ) ( PRICES) If Market Price is 15,00,000 If Market Price is 2,00,000 Full Price Insurance15,00,00017,00,0002,00,000 75% Insurance11,25,00013,25,0001,50,000 50% Insurance7,50,000 9,25,0001,00,000 If Market Price is 25,00,000 If Market Price is 1,00,000 Full Price Insurance25,00,00027,00,0001,00,000 75% Insurance18,75,00020,75,000 75,000 50% Insurance12,50,00014,50,000 50,000 If Market Price is 40,00,000 If Market Price is 80,000 Full Price Insurance40,00,0006,00,00080,000 75% Insurance30,00,0005,00,00060,000 50% Insurance20,00,0004,00,00040,000 HONDA BIKES HONDA CARS

19. Pricing Strategy For Generators: HONDA GENERATORS Full Price Insurance 75% Insurance 50% Insurance 5,00,000 3,75,0002,50,000 3,00,000 2,25,0001,50,000 1,12,500 75,000 INSURANCE PRICE MARKET PRICE

20. In case of theft: Responsible for insured amount only

21. For Autos (Cars): Placement: Types of dealers 1SSpare parts2SSparepartsServices3SSpare partsServicesSales

22. For Motor cycles: Placement: Types of dealers Sales dealer 1S 3S 5S Installment dealers SSP Service Warranty Service Honda Mechanic Spare parts Exclusive part General Parts HUMS (Honda Used Motorcycle Sellers)

23. Promotion: TV Advertisement Websites Advertisement Social media PPC Search Engine Direct Mail Seminars

24. Skills Knowledge Abilities Tasks People:

25. Detail enquiry Proposal Processing Final Approval Easy Payment Options Claim Process: Process:

26. Internet/Web Pages Brochures Business cards Building and offices Signage Financial reports Physical Evidence:

27. Honda Insurance Limited (HIL)

28. Political Stability Regulatory Requirements Legal Requirements Political Condition Analysis:

29. Power crises War of terrorism Decline in exports Tumbling stock market Losses in business due to terrorism Economical:

30. Social:

31. Technological:

32. Honda Insurance Limited (HIL)

33. The company is principally engaged in providing general insurance products and services such as Fire And Property, Marine, Aviation Motor Insurance. Personal Accident, Workmen's Compensation, Traveler’s Accident, Money, Credit Card And Computer Crime Insurance Life Insurance

34. Strong Goodwill. AA (Double A) Claims Paying Ability Highest rating amongst the local insurance Superior customer service IGI Insurance Company:

35. Pricing Power Innovation Culture Financial Leverage Cost Advantage AdamJee Insurance Company:

37. Market Penetration Market Development Product Development Product Diversification Overall growth strategies for Honda: