1. springer.com Online or Invisible How Springer takes advantage of the online marketing opportunities with Google Rome, 8 March 2007 Wim van der Stelt VP of Marketing

2. 30.11.2015 | From Destination to Exploration |2 Global Presence Approximately 5,000 employees Austria 70 publishers in more than 20 countries worldwide

3. 30.11.2015 | From Destination to Exploration |3 - Backlist with more than 40,000 titles - 16.000 ebooks, 4000 new titles every year - 1,450 journals (print and online) and more than 5,000 new book titles every year Mathematics \ Computer ScienceClinical Medicine Physical Science \ EngineeringEconomics \ Statistics Medicine Biomedicine \ Life SciencesHuman Science Architecture S cience \ T echnology \ M edicine

4. 30.11.2015 | From Destination to Exploration |4 Google Book Search – Key Figures 26,000 books available 10 million views / year 360,000 “Buy this Book” clicks / year All books viewed at least once 86% of books have a “BTB” click 30% of “BTB” clicks go to Springer.com Number of Springer Titles in Google Book Search Google Book Search program is a significant marketing channel.

5. 30.11.2015 | From Destination to Exploration |5 What books are in Google Book Search? by Language by Publication Year The vast majority of titles available are at the end of their product lifecycle.

6. 30.11.2015 | From Destination to Exploration |6 Who’s getting the hits on Google Book Search? (Data from https://books.google.com) Avg. BTB Clicks per Title by Copyright YearAvg. Impressions per Title by Copyright Year Usage is fairly evenly distributed over all books regardless of copyright year. 11.1 11.8 14.3 13.1 13.6 13.1 11.9 11.8 12.9 11.8 12.2 12.9 12.8 5.3 <1992 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

7. 30.11.2015 | From Destination to Exploration |7 Who’s getting the hits? Share of titles in the program Share of impressionsShare of BTB clicks Number of titles doesn’t determine clicks. Impressions & BTB clicks correlated. Strong relationshipWeak relationship

8. 30.11.2015 | From Destination to Exploration |8 “Buy this book” clicks Springer gets top placement in “Buy this Book” links Channel profits most BTB click distribution Source: Springer-Google Book Search Publisher’s Panel, May 2006

9. 30.11.2015 | From Destination to Exploration |9 The Long Tail of Springer.com sales “ Source: Springer.com statistics; Available Titles 46% of sales on Springer.com are for current or 1yr. old titles. Normal STM book product lifecycle. But we have far more backlist titles available. 43% of books sold are over 3 years old Products that have low sales volumes can collectively make up a significant part of a business if the store or distribution channel is large enough.” – Chris Anderson, Wired, Oct. 2004

10. 30.11.2015 | From Destination to Exploration |10 BTB by Publication Year 20% of all BTB Clicks

11. 30.11.2015 | From Destination to Exploration |11 Conclusion Google book search: Makes book contents visible, much more visible than in the past is a strong promotional tool, especially for the deep backlist serves all channels: direct sales and bookstores