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Access/Align Your Brand with Happiness Integrated Turnkey Program.

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Presentation on theme: "Access/Align Your Brand with Happiness Integrated Turnkey Program."— Presentation transcript:

1 Access/Align Your Brand with Happiness Integrated Turnkey Program

2 Live Happy is the voice of the bourgeoning Happiness movement comprising: A bi-monthly magazine sold at over 12,000 newsstands nationwide Among fastest-selling titles in Whole Foods’ history! Digital edition – 450,000 subscribers Website – featuring new/fresh content UVM: >70,000 Newsletter with more than 300,000 subscribers (grows more than 15,000 each month) 27% CTR Facebook following of 100,000 Apparel line http://store.livehappy.com/http://store.livehappy.com/ Aligned with all the global leaders, authors, researchers, content creators/brands in the space

3 Happiness: $10 Billion Category http://www.marketresearch.com/Marketdata- Enterprises-Inc-v416/Self-Improvement-Products- Services-7284574http://www.marketresearch.com/Marketdata- Enterprises-Inc-v416/Self-Improvement-Products- Services-7284574/ This Marketdata study examines the $10.4 billion market for motivational “self-improvement” programs and products that seek to improve us physically, mentally, financially or spiritually. Discusses the market for: books, CDs/DVDs, audiobooks, infomercials, motivational speakers, multi-media packages, public seminars, workshops, retreats, webinars, holistic institutes, personal coaching, online education, websites, training organizations and more.

4 Program Overview: Activation includes: Print advertising (up to one year) Digital advertising (1 year) National Consumer Activation Social/Digital access Celebrity involvement Public Relations/media Support of your CSR program (your messages included) United Nations connection/amplification

5 Sanctioned/named by the United Nations in 2012 Started in 2013 2014: Live Happy took leadership role in celebrating the movement http://www.forbes.com/sites/kathycaprino/2014/03/20/why-the-world-needs-a- happiness-campaign-to-live-better/ http://www.forbes.com/sites/kathycaprino/2014/03/20/why-the-world-needs-a- happiness-campaign-to-live-better/ #Happy Acts is Live Happy’s global grassroots campaign to commemorate the day and drive the conversation See more of the media’s response/embrace of our Walls

6 Happy Acts: Year over Year 2014 Unprecedented 3 events at the United Nations Happiness Walls in 30 US cities, Canada, and United Kingdom Celebrity involvement (unpaid) 181 Media placements ( 160 million media impressions) 30 million social shares in 15 countries 2015 1 UN event held March 19 Day prior capitalized media attention Happiness Walls in 45 US cities Celebrities spread the word (unpaid) 275 media placements 200 million media impressions 12, 285 shares on social media

7 Local Activation Happy Acts kits found at www.happyacts.org were used by hundreds of schools, civic groups, local governments, etc., to create their own Wallswww.happyacts.org

8 Opportunity to Access/Align with Happiness Co-naming rights –With Live Happy Signage on wall locations –TBD (In 2015 - 50 walls; ) –March 20 day-long event tied to UN –Month-long social campaign leads up to Day Turn-key program executed by field-tested team Full-page ads in Live Happy Magazine Potential participation with United Nations Participation in aggressive PR program Co-ownership of social program Access to database of 250,000+ names Co-ownership of names generated at each wall/online for your marketing Join Live Happy in 2016 to continue driving the Happiness Movement. Link your brand to Happiness

9 SponsorPromoterSupporter Co-naming rights On walls, materials Named in wall support materials Wall kits, t-shirts, etc Logo on PDF guidelines and website Accessed by local schools, city governments, etc. (to set up own walls) 5 walls for locations of your choice and supplies and input on national wall placements Wall for your office and suppliesWall creation kit(s) for your office location Sponsorship logo placement and run- of site Sponsored e-mail to our 300k list up to 3x in 1 year 2 e-mail ads in Live Happy Newsletter Co-ownership of list generated from events Sponsored e-mail to our 300k list up to 5x in 1 year Sponsorship logo placement and run Prominently displayed ad on website Co-ownership of social media campaign Dual hashtags Participate in social media campaign Advertising 5 full-pages in magazine; 1 spread in front of book for March/April issue 6 ads in new edition 12 newspaper ads ROS banners on Live Happy & Happy Acts websites Advertising 3 full-pages in magazine 3 ads in digital edition 6 newsletter ads ROS banners on Live Happy and Happy Acts websites Advertising 1 full-page in magazine 1 ad in digital edition 3 newsletter ads ROS banners on Live Happy and Happy Acts websites Cited in PR materials/outreachIncluded in PR/media outreach materials Included in PR materials $300,000$75,000$15,000

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