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Strategic Plan for the Promotion of Professional Services Exports in Barbados – Engineering and Construction-related Services Sunil Sinha Technical Director Emerging Market Economics December 2006
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Overview Strong international demand: World market for construction-related, knowledge-based services (engineering, architecture) worth about US$600 billion About $300 billion is contestable by specialist firms Market can be divided into engineering and architectural services
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International Trends Engineering Services Most services supplied domestically due to qualification requirements But, international trade increasing due to: Cost differentials, increased specialisation Large projects requiring expertise, experience, scale Engineer shortage in some countries, cheap engineers in others Offshoring to cheaper in-house locations and outsourcing to low-cost destinations Outsourcing typically through local sub-contracting and farming out of low-value added services Architectural Services Lower trade volumes due to more stringent registration requirements Outsourcing will remain limited to labour-intensive activities like draughtsmanship
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Local Capability 180 corporate members of Barbados Association of Professional Engineers Estimated 40 chartered engineers About 24 architecture firms, 64 members of Barbados Institute of Architects, 10-12 professionals constitutes a large firm
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Target Markets CSME for engineering and architecture UK for engineering – shortage of professionals EPAs likely to remove restrictions on practicing in EU countries, could open up architecture market
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Market Positioning High quality professionals, long- established large firms provide basis for providing high-quality services for large projects in CSME Particular skills in environmental management, disaster mitigation, other area? Labour cost advantage over US, Western Europe?
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Marketing Activities – Brand Awareness Objective: Increase profile of sector internationally Website: Promote Barbados as source of quality construction-related services; avoids restrictions engineers, architects face in marketing themselves
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Marketing Activities – Direct Marketing Objective: Create export opportunities Marketing Trips: Larger, export-ready firms to meet with UK firms to offer outsourcing services Partnerships: Larger local firms sub-contract work to smaller domestic providers; smaller providers associate with each other to increase scale and improve ability to win international work Marketing Support/Intelligence: Provide training to small providers in preparing competitive tenders, monitor project profiles
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Enabling Environment Objective: Address local factors constraining growth Accreditation: EPA should allow temporary work in Europe without qualification, should also work towards mutual recognition of qualifications Free Movement: CSME should alleviate requirements for local accreditation, ensure local content is reduced. Skills: increase supply of draughtsman Incentives: improve access to export incentives and finance for SMEs Alliances: forge private-private and private-public partnerships
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