1. Integrating Marketing and Product Innovation RBI Integrated Marketing Conference – Sept 2015

2. in·te·grate 1. Combine (one thing) with another so that they become a whole: 2. Bring people or groups with particular characteristics or need into equal participation in or membership of a social group or institution

3. Product innovation focus: Until now How should we innovate? Who should be involved? What do we need? Product Managers Technology Interaction Designers

4. Product Managers Technology Interaction Designers Product innovation focus: From here on How should we innovate? Who should be involved? What do we need? Product Managers Technology Interaction Designers Sales Marketing

5. Key Innovation Concepts (and challenges)

6. #1: Horizon Thinking H1H2H3

7. Make time Make time today for the future

8. Different mindsets needed

9. #2: Innovation framework

10. We all need to bathe in customer understanding

12. Strategy Customer Discovery Product discovery Product delivery Go-to- market plan Go-to-market execution #3: Innovation journeys

13. Bust silos

14. Earn a place at the table

15. #4: Product-Market Fit

16. Turbocharge our products

17. Demand generation AND Lead Generation

18. F Tackle tough topics Plan and commit Take ownership Measure what matters Trust #5: Great teams Adapted from 5 Dysfunctions of a Team

19. Act with speed Get out of your comfort zone

20. We need to move faster

21. RBI Innovation Now

22. Innovation Next: Big data, machine learning, predictive analytics

23. We help businesses make better decisions

24. Thank you Contact: Mie-Yun Lee mieyun.lee@rbi.co.uk