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Published byKerrie Phelps Modified over 9 years ago
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Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Integrated Marketing Platform For Growing Businesses
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Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Marketing Challenges
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Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Challenge #1: Building Trust Online buyers trust NOTHING Marketers Erode Trust: Inconsistent Messaging Inconsistent Response times Inconsistent Branding
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Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Challenge #2: Anonymity Anonymity is the marketer’s enemy Questions: What stage of the buyer journey? What questions are being asked? Anonymity removed: Conversation Control! Buyer journey
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Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Challenge #3: Manual Effort Marketing is 90% manual effort, 10% creative work Repetitive Reporting 24 hours in the day … if that is not enough … work all night! Manual effort Mistakes
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Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Challenge #4: Attribution Tracking Too much data, not enough information ROI, not just a TLA Demonstrating value delivered
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Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Purchasing Process Solution?
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Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Purchasing Process AUTOMATE
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Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Rationale Automatic Marketing Remove Manual Effort From Marketing Reduces Cost Improve quality, accuracy, precision Aggregate data from multiple marketing channels Transforms the role of marketer:
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Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Multi Tool Approach Social Tools Hootsuite, Crowdbooster, Bitly, Everypost, Buffer Email Tools Mailchimp, iContact, Constant Contact, etc Web Tools Google Analytics, EmailMeForm, Unbounce Survey Tools Survey Monkey, Formstack, Fluid Surveys Reporting: Excel
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Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc.
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Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Purchasing Process Integrated Marketing Platform
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Copyright © 2015 JumpDEMAND Inc. Purchasing Process Integrated Marketing Platform
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Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Tool Set: Email Marketing Landing Pages Social Media Posting Website tracking Integrated Reporting Branded Client Dashboards Call Tracking DNI (anonymity killer) Robo-Call SMS
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Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. All tools in one platform Marketing Intelligence Intelligent Marketing Marketing Automation Cost Effective Integrated Marketing Platform
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Copyright © 2015 JumpDEMAND Inc. Purchasing Process Stop Juggling, Start Marketing
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