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   Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Integrated Marketing Platform  For Growing Businesses.

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Presentation on theme: "   Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Integrated Marketing Platform  For Growing Businesses."— Presentation transcript:

1    Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Integrated Marketing Platform  For Growing Businesses

2    Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Marketing Challenges

3    Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Challenge #1: Building Trust  Online buyers trust NOTHING  Marketers Erode Trust:  Inconsistent Messaging  Inconsistent Response times  Inconsistent Branding

4    Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Challenge #2: Anonymity  Anonymity is the marketer’s enemy  Questions:  What stage of the buyer journey?  What questions are being asked?  Anonymity removed:  Conversation  Control!  Buyer journey

5    Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Challenge #3: Manual Effort  Marketing is 90% manual effort, 10% creative work  Repetitive  Reporting  24 hours in the day … if that is not enough … work all night!  Manual effort  Mistakes

6    Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Challenge #4: Attribution  Tracking  Too much data, not enough information  ROI, not just a TLA  Demonstrating value delivered

7    Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Purchasing Process Solution?

8    Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Purchasing Process AUTOMATE

9    Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Rationale Automatic Marketing  Remove Manual Effort From Marketing  Reduces Cost  Improve quality, accuracy, precision  Aggregate data from multiple marketing channels  Transforms the role of marketer:

10    Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Multi Tool Approach  Social Tools  Hootsuite, Crowdbooster, Bitly, Everypost, Buffer  Email Tools  Mailchimp, iContact, Constant Contact, etc  Web Tools  Google Analytics, EmailMeForm, Unbounce  Survey Tools  Survey Monkey, Formstack, Fluid Surveys  Reporting: Excel

11    Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc.

12    Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc. Purchasing Process Integrated Marketing Platform

13    Copyright © 2015 JumpDEMAND Inc. Purchasing Process Integrated Marketing Platform

14    Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc.  Tool Set:  Email Marketing  Landing Pages  Social Media Posting  Website tracking  Integrated Reporting  Branded Client Dashboards  Call Tracking  DNI (anonymity killer)  Robo-Call  SMS

15    Integrated Marketing Platform Copyright © 2015 JumpDEMAND Inc.  All tools in one platform  Marketing Intelligence  Intelligent Marketing  Marketing Automation  Cost Effective Integrated Marketing Platform

16    Copyright © 2015 JumpDEMAND Inc. Purchasing Process Stop Juggling, Start Marketing


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