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Your New Client Program What will you write in the “Wet Cement”? Introducing the 90 Day Dazzle™

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Presentation on theme: "Your New Client Program What will you write in the “Wet Cement”? Introducing the 90 Day Dazzle™"— Presentation transcript:

1 Your New Client Program What will you write in the “Wet Cement”? Introducing the 90 Day Dazzle™

2 How many of you receive all the referrals that you need to build the practice of your dreams?

3 Why don’t we receive more?

4 The 2 most common reasons that we don’t receive enough referrals

5 1. We don’t ask 2. We feel that it might strain the relationship or that we might not yet have earned the right to ask.

6 Your New Client Program What will you write in the “Wet Cement”? Introducing the 90 Day Dazzle™

7 Day 1— an introductory call from Sales Assistant Day 1— an introductory call from Sales Assistant Days 2-3—Handwritten thank you note from FA Day 4—Call back from SA asking for questions Day 10- A personalized gift (usually under $20) from the FA and SA Day 15—Client Organizer Statement Day— Courtesy Call from the Sales Assistant Statement Day + 10— The UFA referral letter Statement Day +20—The UFA Referral Conversation Day 60 New Client Appreciation Lunch Marketing Sequence Day 90 New Client Appreciation Lunch The 90 Day Dazzle™

8 Mastering the Referral Conversation Statement Day + 20 Days Have a conversational catalyst Have a conversational catalyst Gently interrupt Gently interrupt Elicit feedback Elicit feedback –Accept –Transfer –Solicit Referrals

9 Answer the “Referral Objections” before they occur My 4 Rules of Referrals Your confidentiality Your confidentiality Their confidentiality Their confidentiality Constant Updates Constant Updates Service Level Guarantee Service Level Guarantee

10 Additional Resources Follow up packet Follow up packet – E-mail at BobCobb@UltimateFinancialAdvisor.com BobCobb@UltimateFinancialAdvisor.com – Explore packages at www.90DayDazzle.com Web www.UltimateFinancialAdvisor.com www.UltimateFinancialAdvisor.com Phone:941-753-6560


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