2.  Who are you presenting to?  What do they want to know?  Deliver the presentation to meet the objectives of your audience.

3.  Carry a clear, consistent theme throughout your presentation.

4.  Review outline so the presentation covers all required material in a logical sequence.

5.  Develop smooth transitions between team members.  Know who is covering what & when.  Each team member should be up to speed on all parts.

6.  Less is more! Your power point should only highlight the main ideas or “speaking points’ for your presentation.  Also, only utilize relevant graphics.

7.  If there's a chart or graph you need to explain, remember the three T's: touch, turn and talk.  Use note cards or an outline to avoid “reading” from you powerpoint.

8.  Share pertinent details.  Each nugget you share should serve to demonstrate-- clearly and quickly--the company's money-making potential.

9.  Miscalculations, overly zealous projections or failure to explain missed numbers are all deadly.  Make sure your story matches the market and the numbers you present.

10.  Every good presentation needs a strong opener & close --and not merely a summation of points and a simple thank you. Wow us! “Sell” us!

11.  You must be prepared to answer their questions and/or respond to opposition.  Solicit feedback This could be your only opportunity to “win them over”.

12. Using a power point presentation, your completed storyboard, and your actual taped commercial, you will “pitch” the concept for your commercial to your “client”. You will be graded on the following:  Professional image (attire)  Verbal skills should enhance presentation (volume, pace, expression, language)  Appropriate nonverbal skills should add to presentation (posture, eye contact, gestures, facial expression) (continued)

13.  Teamwork (in both the preparation and execution of the presentation)  Presentation must clearly communicate your marketing objectives.  Presentation must highlight the advertising appeals/strategies used and explains rationale behind all marketing decisions.  Presentation must explain which commercial format was used and why.  Presentation should “sell” the “client” on why your commercial will best suit their target audience.