1. Naming & Shaming The “Boomerang” pattern of
Transnational Advocacy Network pressure
(Keck & Sikkink 1998: 13)

2. Naming & Shaming The “Boomerang” pattern of
Transnational Advocacy Network pressure
(Keck & Sikkink 1998: 13)

3. Naming & Shaming The “Boomerang” pattern of
Transnational Advocacy Network pressure
(Keck & Sikkink 1998: 13)

4. Naming & Shaming The “Boomerang” pattern of
Transnational Advocacy Network pressure
(Keck & Sikkink 1998: 13)
 information
activates bystanders
pressures actors to act
signals disapproval
Δ costs of behavior

5. Naming & Shaming The “Boomerang” pattern of
Transnational Advocacy Network pressure
(Keck & Sikkink 1998: 13)
-----
Consumers
Example: consumer boycotts

6. Naming & Shaming by INGOs (ex: The Child Labor Coalition):
credible informantion
 knowledge of abuses
perpetrators know abuses observed
framed as violators of rights/norms
Hendrix & Wong (2010 ISA) - Direct Action campaigns --> better rights practices

7. Naming & Shaming by the Media:
Central to “boomerang process”
receives information from targets, activists
investigates, publicizes, denounces
shames others into action
"Dare to tell the truth." - Emile Zola, “J’accuse!” (1898)

8. Naming & Shaming by IGOs (examples: ILO, UNICEF):
credible info re: abuses
increases real costs
targets can’t risk loss of resources, allies, legitimacy

9.  Action… by whom?

10. Firms
 Action… by whom?
States
Individuals;
Consumers
IOs