1. Mission Possible: Hit Your Brand Out of the Park APRIL 21, 2014 PRESENTED BY 6 Secrets to Elevate Thought Leadership KIM GUARINO

2. What is Thought Leadership? When audience tells friends & colleagues verbally about your company (new technology makes it easier & more powerful)

3. What is Thought Leadership? Sharing Your Knowledge & Expertise Raising the Profile for Your Mission & Brand Leaders Coming to You for Information Authentic Voice Aligned With Your Passion Inspires Action Around Shared Values > Perceived as the “Go To” Authority

4. What It Is Not…

5. Focused on Becoming a Well-Known Leader Cutting Edge Opinions & Controversial Topics 1 Way Conversations: Listen, Participate & Share Fundraising “Ask” to Support Your Mission Telling Your Audience to Share Your Content Visibility for Your Logo, Website & Communications > Strategic Program to Become #1 Nonprofit in …

6. What’s the Impact on Your Nonprofit?

7. Funders See You as the “Best & Safe Choice” Partners Contact You to Create New Programs Bigger Platform to Help More People Multiplies Your Advocates & Level of Support Accelerates Attention for Advocacy Issues Sustainable Revenue Pipeline Long term > Realizing Larger Donations & Bigger Impact

8. What’s the Winning Formula for Successful Thought Leadership?

9. Secret #1: Visionary & Distinctive Be on the forefront – shaping your cause Shine a spotlight where others are not Take a position – communicate a clear focus

10. Secret #2: Authentic Voice Align with nonprofit’s mission & values Reflect personal strengths & passions Share stories that connect to shared values

11. Secret #3: Remarkable & Shareworthy Champion original ideas & spark conversations Deliver answers on the minds of your audience Broaden influence sphere with remarkable content

12. Secret #4: Clear & Consistent Requires top-down commitment & consistency Shared participation embedded in your culture Tap SMEs to generate bite-sized content weekly

13. Secret #5: Momentum Across Channels Build momentum through multiple channels Layer a sequence of content & touchpoints Gain synergies from strategic guidelines & timeline

14. Secret #6: Ignite Action & Advocates Listen, share, care & collaborate Share knowledge your audience values Ignite action in your community & advocates

15. DNA of Successful Thought Leadership Visionary & Distinctive Authentic Voice Remarkable & Shareworthy Clear & Consistent Build Momentum Ignite Action & Advocates ③ Champion original ideas, deliver answers & broaden influence with remarkable content ② Align with mission, reflect personal passions & connect to shared values ① Communicate your focus, take unique position & shape your cause ⑥ Share what audience values, collaborate & ignite action ⑤ Layer touchpoints, build momentum across channels & gain synergies ④ Clear top-down commitment, bite-sized content consistently & shared participation

16. Questions? What questions can we answer? Where is your nonprofit getting stuck? What’s working really well?

17. Thank You Feel free to contact us if you still have any questions Kim Guarino kim@evolvemarketing.net (703) 587-6734 Connect to Stay in Touch LinkedIn: www.linkedin.com/in/kimguarinowww.linkedin.com/in/kimguarino Facebook: www.facebook.com/evolveCMOwww.facebook.com/evolveCMO Twitter: www.twitter.com/evolveCMOwww.twitter.com/evolveCMO