1. Paul Mundy www.mamud.com Understanding your audiences Know who you are talking with

2. Paul Mundy www.mamud.com Project audiences Farmers in the lower watershed Farmers in the upper watershed Project managers and implementers Foreign nationals involved or interested in the project Iranian public Government of Iran

3. Paul Mundy www.mamud.com Audiences in the lower watershed Farmers in the irrigation development area  Prospective members of water user associations Farmers in the irrigation improvement area  Prospective members of water user associations Members of the mirabs  Traditional water management groups Private sector  Input suppliers (eg pesticide dealers), produce traders Individuals who are adversely affected  Those who must lose part of their land

4. Paul Mundy www.mamud.com Audiences in the upper and lower watersheds Differentiate by  Gender: men and women  Age: old and young  Income: rich and poor

5. Paul Mundy www.mamud.com Audiences in the upper watershed Cooperative managers and members People living in the forests  Who are not members of the cooperatives People to be resettled

6. Paul Mundy www.mamud.com Audiences: project management and implementation Central Liaison Office Project Implementation Unit, MOJA Project Implementation Unit, MRWC Research and extension agencies Forest management staff Agricultural extension and irrigation management staff Farsi-speaking consultants

7. Paul Mundy www.mamud.com Audiences: Foreign nationals Non-Farsi-speaking consultants  DFS, Nespak, Lavalin, Yekom, Arcadis Euroconsult World Bank, Nippon Koei UK Foreign dignitaries (eg diplomats)

8. Paul Mundy www.mamud.com Audiences: Other Iranian Iranian public  In the watershed area  Broader public Government of Iran  High-level ministry officials  Parliament  Provincial and district policy makers

9. Paul Mundy www.mamud.com For each audience Characteristics  Who are they? Information needs  What are their information needs? Communication objectives  What should the project try to do in terms of communication? Possible media and methods  How should the project try to communicate with them?