1. If you have not already done this… Business Research Self-Assessment http://www.surveymonkey.com/s/52RR5J3 Thanks!

2. Research Session MNGT 481 – Prof. Kiyatkin February 2010 Ms. Shana Gass, MSLS sgass@towson.edu Reference Librarian Cook Library, Towson University

3. This presentation http://www.tinyurl.com/mngt481feb2010

4. Cook Library Management Subject Gateway http://cooklibrary.towson.edu/management See also: Communications, e-Business, Human Resources, Education Or from Cook Library Homepage

5. Links to all library databases

6. Comcast: Internal Annual Report / 10-K (company web site) Conference Call transcripts (123Jump.com/Factiva db) Company Profile (ex: Hoover’s in Lexis Nexis Academic db) SWOT by Datamonitor (Business Source Complete db) Business news, analysis, interviews… “Big 4 business article databases”Big 4 business article databases – Business Source Complete – Factiva – LexisNexis Academic – RDS Business Suite

7. Comcast: External (Industry Perspective) Standard & Poor’s NetAdvantage, Industry Surveys Broadcasting & Cable – journal in Business Source Complete/Factiva databases; yearbook in Reserves Trade association web sites Trade journals (in dbs) SWOT by Datamonitor (Business Source Complete database) Business, technology & broadcasting news (Big 4 databases; Communication & Mass Media Complete; FAITS)

8. Industry: Market Share Info! Market Share Reporter – 2-book set in Reserves RDS Business Suite database > TableBase section

9. Industry Info: You Gotta See This Book Broadcasting & Cable Yearbook It’s in Reserves in the library Industry Overview, TV, Cable, Satellites… Market info Programming, Technology Associations Law & Regulation

10. Comcast: General External Regulation & Policy – FCC.gov FCC.gov – USA.gov [government portal] USA.gov – CQ Researcher & CQ Weekly [library databases] Demographics & Other Data – factfinder.census.gov & www.census.gov factfinder.census.govwww.census.gov Technology – www.pewinternet.org www.pewinternet.org

11. Higher Achievement - Internal Higher Achievement Guidestar.org [nonprofits info- free registration] Guidestar.org News searching in library news databases: – Baltimore Sun – Washington Post – Factiva – Lexis Nexis Academic – Also Citypaper.comCitypaper.com

12. Higher Achievement - External  Baltimore City Public Schools  MD State Department of Education  US Department of Education National Center for Education Statistics http://www.nea.org & other professional orgs http://www.nea.org CQ Researcher database Local & national news Education databases: – ERIC & Education Research Complete

13. External: Competing Tutoring Services & Other Volunteer Opps For-profit Usual suspects: Business dbs + Education dbs Trade org: http://www.educationindustry.orghttp://www.educationindustry.org Non-profit – Guidestar.org Guidestar.org – Maryland Non-Profits Maryland Non-Profits – Foundation Center Foundation Center – National Center for Charitable Statistics National Center for Charitable Statistics

14. More Industry Perspectives Non-profits as an industry: – Academic Search Premier db – Maryland Non-Profits Maryland Non-Profits – Foundation Center Foundation Center – National Center for Charitable Statistics National Center for Charitable Statistics

15. External - General Good “industry info” will lead you to clues for general external information Try overviews of urban education National Urban Alliance for Effective Education – good links National Urban Alliance for Effective Education News searching Demographics: American Factfinder from US Census & Baltimore Neighborhoods Indicators AllianceAmerican Factfinder Baltimore Neighborhoods Indicators Alliance

16. Questions? …feel free to contact me! Shana Gass (410) 704-2395 sgass@towson.edu *preferredsgass@towson.edu Or any reference librarian: Cook Library Web Site > Ask a Librarian for options