1. Ravikant Sabnavis, Kingfisher Airlines

3. Conversation Community Commenting Collaboration Contribution Product Place Price Promotion Participation The Marketing ‘P’s

4. The “NEW” purchase funnel 4 Expression

5. Paid Company pays for media space Traditional TV and Print advertising as well as digital efforts such as Paid Search, Display, Video, Gaming, etc. Owned Company owned channels Brand Web Sites, Brand tools and apps, and CRM efforts Earned Consumer created Consumer ratings and reviews. Online conversations.Organic search and traditional (offline) WOM How Should We Be Thinking About Media in Today’s Landscape?

7. Movie Association Interaction with winners Raajneeti Engagement on Website

8. Jaipur Literature Festival Interaction @ Airport Baithak @Venue BluiFi Zone @ Venue

10. Force India Formula One Team Academy Along with traditional Media Registration process done online Presence across all online touch points SMS campaign BluFi Zones @ CCD

11. Kingfisher Beer

12. Shoot Your Own Kingfisher Calendar