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Published byGarey Potter Modified over 9 years ago
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Identification- Jessica Jones Analysis –Scott Shields Financials – Kyle Holloway Concerns/Recommendations – Devin Stewart
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The alternative beverage industry saw rapid growth in the mid-2000s Competition is based on differentiation The largest sellers of alternative beverages: Coca-Cola, PepsiCo., Red Bull GmbH, and Monster Beverage Corporation
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Hit hard by the recent economic recession. The alternative beverage industry is projected to grow at a rate of 5.88% on average. Global companies are combatting the decline of soft drinks sales through alternative beverages.
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Companies expanded the alternative beverage market through: Blue ocean strategies Exploiting international markets Capitalizing on consumer trends
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An important factor for success in the alternative beverage industry is innovation. Success based on capitalizing on consumer trends.
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The strongest competitive force is rivalry among competing sellers. The weakest force is competitive pressures from buyer bargaining power.
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*Based off Debt-to-Equity ratio
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*Based off Current Ratio
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Legal factors Changing consumer demand Rival firms Distribution/suppliers Innovation Discretionary Income
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Distribution/Suppliers Strategic Alliances Supply Chain Management
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Innovation Invest in R&D Invest in Marketing
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Discretionary Income Increase price competition Product Diversification
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