1. Strategies to create a great Jingle

2. Assonance & Alliteration  Repeat vowel sounds, like:  “Eat, cheap”  Repeat consonant sounds, like:  “Lemon lime”  Repeat vowel sounds, like:  “Eat, cheap”  Repeat consonant sounds, like:  “Lemon lime”

3. Strong Language  Make your adjectives stand out!  Avoid overused words, like ‘nice’ ‘fast’  “A nice, fast car” becomes “A smooth, speedy ride”  Make your adjectives stand out!  Avoid overused words, like ‘nice’ ‘fast’  “A nice, fast car” becomes “A smooth, speedy ride”

4. Puns  Play on words to help the consumer remember  Homonyms, homographs and homophones - look this up!  Example: two words pronounced or spelled the same but with different meanings:  “The sewing machine is ‘sew’ superior!”  Or, “The purrrr-fect cat food!”  Play on words to help the consumer remember  Homonyms, homographs and homophones - look this up!  Example: two words pronounced or spelled the same but with different meanings:  “The sewing machine is ‘sew’ superior!”  Or, “The purrrr-fect cat food!”

5. Repetition  Drill the name of your product into the minds of consumers!  Make it so annoying, they’ll buy it! :)  Drill the name of your product into the minds of consumers!  Make it so annoying, they’ll buy it! :)

6. Rhymes  Rhyme the name of the product and an important characteristic  “Have another Nutter Butter peanut butter sandwich!”  Rhyme the name of the product and an important characteristic  “Have another Nutter Butter peanut butter sandwich!”

7. Otomatopoeia  Words that mimic sounds  Buzz, ring, clang, pop  “Snap, Crackle, Pop”  “Plop-plop, fizz-fizz, oh what a relief it is!” (Alka-Seltzer)  Words that mimic sounds  Buzz, ring, clang, pop  “Snap, Crackle, Pop”  “Plop-plop, fizz-fizz, oh what a relief it is!” (Alka-Seltzer)

8. Hyperbole  Exaggerate in a funny or memorable way.  Peppermint Patty commercial: an Olympic skier is like the cold sensations felt when eating one.  Exaggerate in a funny or memorable way.  Peppermint Patty commercial: an Olympic skier is like the cold sensations felt when eating one.

9. Similes & Metaphors  Compare the product to something that is totally unrelated to the product, but gives the consumer a positive image.  “You’re in good hands with Allstate.”  “April fresh Downy”  Compare the product to something that is totally unrelated to the product, but gives the consumer a positive image.  “You’re in good hands with Allstate.”  “April fresh Downy”

10. Suggest a Relationship  Develop a relationship between using a product and a respected person:  “Choosy mothers choose Jif”  Develop a relationship between using a product and a respected person:  “Choosy mothers choose Jif”

11. List Attributes  Write these into your song.  “Nausea, heartburn, indigestion, upset stomach, diarrhea.”  BK Whopper’s 2 all-beef patties, special sauce, lettuce, cheese on a sesame seed bun.”  Remember Nyquil????  Write these into your song.  “Nausea, heartburn, indigestion, upset stomach, diarrhea.”  BK Whopper’s 2 all-beef patties, special sauce, lettuce, cheese on a sesame seed bun.”  Remember Nyquil????

12. Remember  Keep it simple  Cut out all the unnecessary words!  Keep it smooth  Clean up sloppy wording  Keep it simple  Cut out all the unnecessary words!  Keep it smooth  Clean up sloppy wording