Download presentation
Presentation is loading. Please wait.
Published byGyles McCarthy Modified over 9 years ago
1
Chapter 11: Being Credible and Using Evidence
2
Public Speaking Process Purpose (Why) Source Credibility (You) Audience Analysis (Us) 2 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.
3
Public Speaking Process Topic Selection (This topic) Message Organization and Display (This manner) 3 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.
4
Source Credibility Audience perception of speaker’s effectiveness Earn right to speak on topic 4 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.
5
Four Aspects of Credibility Competence Trustworthiness Dynamism Common ground 5 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.
6
Information Sources Personal experience Library resources People resources 6 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.
7
Citing Sources of Information Bibliographic references Internal references Verbal citations 7 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.
8
Effective Research Source variety Evaluating sources –Clarity –Verifiable –Competent source –Objective source –Relevant 8 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.
9
Supporting Materials Examples Narratives Surveys 9 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.
10
Supporting Materials Testimonial evidence –Lay testimony –Expert testimony –Celebrity testimony 10 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.
11
Supporting Materials Numbers and statistics Analogies Explanations Definitions 11 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.
12
Ethical Considerations Source credibility Use of supporting material –Plagiarism –Incremental plagiarism 12 ©2011, The McGraw-Hill Companies, Inc. All Rights Reserved.
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.