1. 2012 Infotec Conference Leveraging the Cloud to Increase Availability and Improve Resilience Presenter Kevin Swagerty Executive Director of IT Service Management

2. © 2011 DineEquity, Inc. All rights reserved. 2012 Infotec Conference Company Background DineEquity is the franchisor of the Applebee’s and IHOP brands There are currently 2019 Applebee’s and 1300 IHOP Restaurants DineEquity franchises are located in Canada, North America, Mexico and Central America DineEquity currently Operates 187 corporate owned restaurants

3. © 2011 DineEquity, Inc. All rights reserved. 2012 Infotec Conference The Pre-Cloud Architecture at DineEquity Two office building data centers with vastly different architectures and different disaster recovery ratings Over 420 servers with business systems running in both data centers Critical applications being accessed by both campuses across a wide area network with inadequate bandwidth and limited failover capabilities Disparate Exchange environments No data replication tools No WAN optimization tools

4. © 2011 DineEquity, Inc. All rights reserved. 2012 Infotec Conference What Cloud Solution Made Sense for DineEquity? To merge the technology in our two data centers into a consolidated data center to increase availability and dramatically improve resilience. To define a scalable architecture that would support the growth needs of the business Options Evaluated National data center managed service providers Regional data center managed service providers DIY – Do it Yourself option

5. © 2011 DineEquity, Inc. All rights reserved. 2012 Infotec Conference Option Selected Regional service provider offered the best fit for DineEquity Flexibility of the offering Cost Regional proximity offers data replication advantages both in start up and steady state Regional orientation offered the option of being flexible with resource allocation Technical maturity was right for our requirements

6. © 2011 DineEquity, Inc. All rights reserved. 2012 Infotec Conference Services Contracted Network Management – intranet connectivity between DineEquity and data center locations Server Management – ongoing maintenance of servers Storage Management – Storage Area Networks User Access / Active Directory Service Management Email Service Management Data Center Disaster Recovery

7. © 2011 DineEquity, Inc. All rights reserved. Glendale Support Center Kansas City Support Center Omaha Data Center Kansas City Data Center RecoverPoint Device Primary Connection Backup Connection 2012 Infotec Conference Current Architecture Network traffic continuously flows through the primary connections to the Midlands data center Network Traffic is rerouted through the backup connections if the primary connections are lost Information is constantly refreshed between the two data centers The Recoverpoint Architecture allows DineEquity to restart our data center capabilities with less than thirty minutes of data loss

8. © 2011 DineEquity, Inc. All rights reserved. 2012 Infotec Conference Critical Success Factors Thoughtful definition of the to-be architecture Project management is a key to the success of this project Simplify your current architecture as much as possible before cutover Evaluate WAN optimization tools when distance and latency is a factor Test your cutover multiple times Change Management - Manage expectations throughout the project Invest well in your contract and service level agreements

9. © 2011 DineEquity, Inc. All rights reserved. 2012 Infotec Conference Outcomes Reduced server counts by 35 percent Migrated and consolidated all systems with less than 8 hours of downtime Availability over the last twelve months has been 100 percent. Performed a successful disaster recovery exercise in in November 2011 Failed over to our backup data center for tier zero apps within 30 minutes

10. © 2011 DineEquity, Inc. All rights reserved. 2012 Infotec Conference Q & A