1. Social Storytelling Involving your social community on editorial projects

2. “Everyone plan for a large, multimedia project on April 18. No vacations that day, please.” — The Director (Sent Feb. 27)

3. “Your mission …” A day-in-the-life of campus Multimedia-rich Involve everyone on staff Involve everyone else Boost campus morale Oh, and have fun while at it

4. uwrightnow.wisc.edu The end result: uwrightnow.wisc.edu

5. Outcomes: More than 1,000 pieces of content published 14,000 unique website visitors A global audience: 66 countries (all 50 states) Average time on site: 5 minutes Mobile visitors: 20% 8,000 shares via Facebook and Twitter Lots of campus buzz; lots of campus pride

6. KEYS TO SUCCESS #UWSocial: Social everywhere

7. KEYS TO SUCCESS Editorial planning Identified, assigned and scheduled 60 staff stories Encouraged writers, photogs, videographer to ad lib Social media prompts: e.g. international participation

8. KEYS TO SUCCESS Marketing and promotion The #UWRightNow name was key Teaser copy and advance splash page Tapped all of our channels in advance Social media (duh!)

9. KEYS TO SUCCESS A creative, unique content platform A custom Wordpress site jQuery Masonry Infinite scroll Content over interface/design

10. KEYS TO SUCCESS Our voice: Inspired goofiness

11. The Takeaway? An engaged community wants to help tell your story and can tell it in ways you could never do on your own. Social media-sourced content combined with the storytelling talents and editorial wisdom of your professional staff can result in a more complete and authentic story.