1. By: Elisabeth Godfrey

2.  Publicity  Communication  Training

3.  College degree  Internship  Experience in print/electronic journalism  Experience in engineering, sales, or finance  Ability to write and speak well  Decision making  Problem solving  Research skills

4.  Outgoing  Self confident  Understand human psychology  Enthusiasm for motivating people  Competitive yet flexible  Function as part of a team

5.  Public Relations Specialist jobs expected to increase 23 percent from 2010-2020.  Public Relations Managers jobs expected to increase 16 percent from 2010-2020.  Companies need a high profile image  Social media

6.  Most economical way to reach audiences  Make demand of company’s product stronger  Develop stronger image of firm  Company appears active or “on the move”  Seven times credibility of advertising  Advantage over competitors who don’t use PR effectively.

7.  Starting $30,000 at a firm and $24,000 at a non-profit organization.  PR Specialist ranges from $24,000-$72,000+  PR Manager median is $86,631

8.  Think strategically  Gain global perspective on communications and public relations  Become leaders in digital world  Learn to use social media effectively  More clear writing skills

9.  The first year students gain a solid foundation in strategic thinking, applied research and analysis, and ethics  Start focusing on a specific area of focus based on their interests.  Prepared to succeed in many different organizations.

10.  http://money.howstuffworks.com/business- communications/how-public-relations-works6.htm http://money.howstuffworks.com/business- communications/how-public-relations-works6.htm  http://www.collegegrad.com/career/careerinpublicrelatio ns.shtml http://www.collegegrad.com/career/careerinpublicrelatio ns.shtml  http://www.prsa.org/Intelligence/BusinessCase http://www.prsa.org/Intelligence/BusinessCase  http://www.bls.gov/ooh/management/public-relations- managers-and-specialists.htm http://www.bls.gov/ooh/management/public-relations- managers-and-specialists.htm  http://lciweb.com/PR.htm http://lciweb.com/PR.htm  http://annenberg.usc.edu/Prospective/Masters/SPR.aspx http://annenberg.usc.edu/Prospective/Masters/SPR.aspx  http://scs.georgetown.edu/departments/12/master-of- professional-studies-in-public-relations-and-corporate- communications/department-details.cfm http://scs.georgetown.edu/departments/12/master-of- professional-studies-in-public-relations-and-corporate- communications/department-details.cfm  http://work.chron.com/salary-entry-level-public- relations-6157.html http://work.chron.com/salary-entry-level-public- relations-6157.html  http://businessmajors.about.com/od/jobprofiles/p/PubRe lProfile.htm http://businessmajors.about.com/od/jobprofiles/p/PubRe lProfile.htm